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Kara Nortman

Managing partner at USVP, U.S.V.P.

Search every verified Kara Nortman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Kara Nortman, co-founder of Angel City Football Club and managing partner of Monarch Collective, appeared on Bloomberg Talks on August 12, 2026, to discuss the sports investment landscape. During the interview, she noted that Monarch Collective was the first pool of capital to focus exclusively on women's sports and that the firm is currently an investor in five teams across two countries and two sports, as well as one rights-based business. Nortman said that market growth in sports is concentrating among a handful of leagues and assets, describing these investments as predictable and uncorrelated, with downside protected by franchise value and significant upside potential. She also stated that women's sports leagues are innovating by adopting best practices from men's sports while also trying new approaches, such as partnering with beauty brands and building infrastructure. Nortman commented on the broader sports market, saying that strong teams and leagues will continue to drive outcomes over a long period. She described sports as having "real tailwinds" and characterized team investments as safe and predictable, noting that they have performed well over time. Her remarks came in the context of recent high-profile sports deals, including the reported $12.5 billion purchase of the LA Lakers and the sale of the Seattle Seahawks for over $9 billion.

Recent appearances

Notable quotes

“I went in to help work on pay equity for the team. Visibility. I mean, it's how I pulled, you know, Natalie Portman and other people with bigger Instagram accounts in than mine when they expressed an interest. But I also like I learned licensing and rights and early NIL and group you know when one team was starting.”

“I run with my co-founder Jasmine Robinson a $250 million women's sports fund. We're still the only kind of investment platform that is exclusively focused on women's sports. We invest in teams, leagues, and rights and only the most mature parts of the ecosystem.”

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