Tony Rogers

Senior VP & CMO, Dollar General

Search every verified Tony Rogers interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Tony Rogers, Senior Vice President and Chief Marketing Officer at Dollar General, appeared on the 600th episode of the CPG Guys Podcast, where he discussed the company’s evolution as an omni-channel retailer. He noted that 80% of orders on Dollar General’s first-party delivery service involve at least one coupon, reflecting the brand’s value proposition in digital channels. Rogers described the DG app and website as transitioning from a digital companion to in-store shopping toward functioning as a full omni-channel platform, with increased emphasis on search, taxonomy, and advertiser relationships. He also highlighted the company’s mission to save customers time and money, a promise he said has remained consistent over its 85-year history, and expressed surprise at the breadth of its customer base, including higher-income “trade-in” customers in suburban areas. In an earlier 2018 appearance at an ANA and Jun Group fireside chat, Rogers, then CMO at Walmart, discussed the evolving definition of convenience, emphasizing that customers want to shop whenever, wherever, and however they choose, whether in-store or via delivery. He described Walmart’s mobile experience as becoming “the best Walmart associate you’ve ever interacted with,” helping customers locate products and order deliveries. Rogers also discussed the company’s partnership with Publicis Groupe through an entity called Department W, which consolidates creative, advertising, design, strategy, and digital work under a single agency model. He advised aspiring marketers to pursue what they love and noted the intersection of changing marketing and retail fields as a dynamic environment.