Executive VP & Chief Marketing Officer, Verizon
Search every verified Leslie Berland interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Leslie Berland, Executive Vice President and Chief Marketing Officer at Verizon, has a documented history of discussing marketing and partnership strategies in previous roles. In 2017, while serving as Chief Marketing Officer at Twitter, she spoke about the company's focus on live video and partnerships, announcing 17 new deals in the six weeks prior to the Cannes Lions festival. She described Twitter's approach to reimagining sports, news, and entertainment for a mobile-first generation, including a 24/7 news network powered by Bloomberg and live-streaming events like the Champions Trophy with Nissan as a partner. Berland also emphasized Twitter's role in enabling conversations around live events, stating that the platform allows users to "see every side" of topics and that the company takes pride in being a place for open expression. Earlier, in 2013, while at American Express as Senior Vice President of Digital Partnerships and Development, Berland discussed a partnership with Foursquare that integrated card member data and transaction information into a third-party platform. She highlighted the goal of making commerce "easier, more seamless, more intuitive" and mentioned innovations such as using membership rewards points in New York City taxi cabs. In her remarks, she also noted the collaborative nature of working with agencies and platforms, describing social and mobile marketing as a "jump ball" that requires significant time spent with creative shops, media buyers, and social agencies.
We have Leslie Berland, CMO Twitter and Matt Derela, Global VP for Sales at Twitter speak to us about how both of them work as a team to make the Twitter experience better for the users and marketers alike.
Twitter’s first-ever NewFronts presentation, in which a raft of new live-streaming and premium original programming deals were unveiled, takes the company further along a particular path: taking two-screen experiences to one screen “in a way that no one else can,” according to CMO Leslie Berland. In this interview Berland explains how Twitter gathers insights from users to fuel what it can provide to advertisers, some of which have been with the company since it launched its advertising platform six years ago. Learn more at https://www.iab.com/newfronts
The Chief Digital Officer Global Forum will focus exclusively on strategic best practices and facilitate high-touch, engaging debate and discussion about key issues and trends in regards to reaching, engaging, converting, and nurturing long-term customer relationships with the increasingly demanding, and often-elusive, connected consumer. The Global Forum will discuss the new consumer engagement funnel, rapidly-evolving connected consumer behavior and consumption patterns and trends, insights into the minds of digital consumers, digital marketing best practices, current and emerging content d…
Sign in to search the full transcript archive, filter by topic, and access every quote from Leslie Berland.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →
Pro unlocks every transcript in full, plus unlimited search across every executive and company we cover.
50% off appliedPulling data at scale? The Data API gives you 30,000 transcripts a month over REST, MCP and JSON.
Compare all plans