Maria Poveromo

Senior Vice President & Chief Communications Officer, Cisco

Search every verified Maria Poveromo interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Maria Poveromo, Senior Vice President and Chief Communications Officer at Cisco, has spoken publicly about her work in social media strategy, drawing on her previous role as Director of Social Media at Adobe Systems. In presentations at Pepperdine University’s Dean’s Executive Leadership Series in 2014, she discussed the importance of businesses and professionals building a social media presence, arguing that customers expect real-time engagement and that companies not adopting these practices risk being left behind. She described Adobe’s approach to defining acceptable employee behavior on social media, emphasizing authenticity and caution against practices like astroturfing. Poveromo also detailed how Adobe measured the business impact of social media, including providing different metrics to practitioners, business stakeholders, and executives. She stated that the company was able to demonstrate a return on investment for social media efforts, noting that a product launch more than paid for its social media investment within two weeks. In earlier remarks at LeWeb London in 2012, she outlined Adobe’s organizational strategy for social media, including training employees, coordinating internal teams, and focusing on measurement to align social programs with business objectives.