Relevancy in Insurance. A Conversation with Karl Wiley, CEO of Allstate Protection Plans
As a creator and designer of insurance solutions, I spend a lot of time discussing relevancy in insurance. As I have written and spoken in the past, no one wakes up wanting to buy insurance. There are no RVs in parking lots tailgating or camping out to be first in line for a new insurance product! Even when we voluntarily provide our email addresses to new insurtechs to notify us when they arrive in our state, what sort of emotion goes through us when that email finally does arrive?? Do we act? Probably not. Why? We don't act mostly because even though the insurance company is ready for us...…