Craig Williams

Full-Time Non-Executive Employee, Nike, Inc.

Search every verified Craig Williams interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Craig Williams, president and CEO of Jordan Brand at Nike, spoke at the iWork Spring 2021 event on May 7, 2021, discussing his leadership philosophy and approach to his role. He described leadership as starting from the ground up, stating that all employees, regardless of position, are leaders, and emphasized the importance of equipping frontline workers as brand ambassadors. Williams noted that he does not typically introduce himself by his title, referring to himself as "just a guy who works on Jordan," and shared that he waited six to eight months before updating his business cards or resume after taking on new roles to remain "humble and hungry." Williams also discussed his perspective on success, calling it "the worst barrier" and cautioning against complacency. He advocated for maintaining curiosity about consumer beliefs and value systems to keep the organization positioned for future growth. Additionally, he mentioned his involvement with the 100 Black Men of Atlanta, an organization supporting mentorship and education for Black and brown students from distressed backgrounds, and referenced his early financial support of a ministry in Atlanta.