Product Digital Identity: Why It Matters
In this episode, we speak with Francisco Melo from Avery Dennison about what is really changing, and why this is no longer ...
President of Intelligent Labels Technologies and Digital Solutions, Avery Dennison
Search every verified Francisco Melo interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Francisco Melo, President of Intelligent Labels Technologies and Digital Solutions at Avery Dennison, has discussed the role of digital identity technologies such as RFID in improving supply chain visibility and reducing waste. In a 2026 podcast appearance, he described how products can communicate their own identity, eliminating the need for item-by-item scanning, and cited partnerships with football leagues including Liga Portugal, La Liga, and the Premier League to create smart badges and brand protection labels for jerseys. He also mentioned a tag for the British Lions rugby team that provides a unique digital identity. In earlier appearances, Melo addressed challenges in retail and food supply chains, stating that inventory accuracy in fashion retail is typically around 60 percent and that global stock waste accounts for about eight percent of inventory volumes. He attributed this waste to overproduction and perishability, and said that digital identities can provide the visibility needed to address it. He also noted that while many businesses say sustainability is a priority, only about five percent of technology budgets go toward sustainability or supply chain visibility. Melo has described RFID as a foundation for omnichannel retail success, citing benefits such as reduced markdowns, lower stock on hand, and improved consumer engagement through connected products.
In this episode, we speak with Francisco Melo from Avery Dennison about what is really changing, and why this is no longer ...
Senior Vice President at Avery Dennison Smartrac, Francisco Teixeira e Melo is an industry global leader in digital technologies with over 20 years’ experience in enterprise strategy and new technology adoption in material science and digital identification. He has been an integral part of Avery Dennison's growth and innovation. In the fast-paced and always-changing business world of today, it's more important than ever to stay ahead of the curve. With the importance of sustainability and traceability growing, Avery Dennison's digital trigger technologies, such as RFID and the atma.io conne…
CGTN Europe spoke to Francisco Melo, SVP, Avery Dennison.
Francisco Melo, vice president and general manager of Avery Dennison Smartrac, talks about the factory that the company just inaugurated in Brazil, giving his view on the importance of this initiative for clients in Brazil. Melo directs and guides the strategy for digital ID solutions globally, working with brands and corporate clients, to enable them to capture the benefits of enabling each item with a unique digital identity and digital life. More info: iopjournal.com
Key Moments: 00:00 Intro 08:26 How Francisco Went From Engineer to Innovator at Avery Dennison 12:21 The Transition to Leader 12:21 How Francisco Shepherded the Change to Digital 18:24 The Tension Between Optimizing and Velocity 19:57 The evolution of Digital Identity Technologies 23:38 The Importance of Transparency in the Supply Chain 26:05 Implementing the New Technology in Existing Companies 28:11 The Tech of RFID 31:21 Finding Untapped Revenue Streams In a world of increasing consumer awareness, creators are finding there’s a new, emerging factor that is important to target mark…
Future of Supply Chain special Business Reporter edition by The Telegraph with Francisco Melo, Vice President and General Manager Global RFID, hear how Avery Dennison RFID technology is enabling efficiency and full transparency in the supply chain. Learn more: https://avydn.co/2JvWBHX
Francisco Melo, Vice President and General Manager Global RFID and Max Winograd, Director Open Innovation & Venture ...
EVRYTHNG's Niall Murphy, Avery Dennison's Francisco Melo, and Campaign's Emily Tan detail how they're making this ...
At the National Retail Federation's (NRF) Retail's BIG Show, Francisco Melo, vice president and general manager of Global RFID at Avery Dennison RBIS, led a panel, joined by Jonathan Aitken, director, IT, Retail Store Technology Operations, lululemon; Tobias Steinhoff, senior director, Business Solutions, Global Sales, Direct to Channel and Franchise, Adidas Group; and Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University, on how RFID drives an elevated consumer experience.
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