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Rita Ferro

President of Advertising Sales, Walt Disney The

Verified interview transcripts, podcast appearances, and direct quotes from Rita Ferro, President of Advertising Sales at Walt Disney The. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live ...

    May 11, 2026 · 📺 Variety Podcasts

    On today’s special Upfronts-themed episode (https://variety.com/t/upfronts/) , Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars (https://variety.com/2026/tv/news/osca...) for big brands. She gives her perspective on the state of the scatter market, the mood of the upfront compared to last year, and how Disney is embracing the creator economy. Learn more about your ad choices. Visit megaphone.fm/adc…

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  • How Disney’s Ad Chief Leads 3,000 People Through Constant Change

    May 06, 2026 · 📺 Lead Human with Jack Myers & Tim Spengler

    What does it take to lead 3,000 people through constant change at one of the most powerful media companies in the world? In this episode of Lead Human, Jack Myers and Tim Spengler sit down with Rita Ferro, President of Global Advertising at Disney, for a conversation about leadership, trust, technology, and how to keep teams aligned when the ground is always shifting. Rita shares what she learned directly from Bob Iger, including why technology should be treated as an enabler—not the core—and why the best leaders stay focused on their own game instead of chasing competitors. She talks about…

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  • ‘We want to be accessible’: Rita Ferro on Disney’s ad strategy

    June 23, 2025 · 📺 The Media Leader UK - news analysis + opinion

    Disney’s top priority for TV and streaming remains “customer choice” rather than a particular tier, as its focus is on engagement, according to its advertising chief. Rita Ferro, president of Disney Advertising, told The Media Leader: “How do we continue to drive engagement regardless of what tier you’re on? Because I think, ultimately, all of that breeds more opportunity for distributors and for advertisers.” Part of that strategy involves making Disney as easy to transact as possible for different kinds of advertisers through its tech stack. Noting how Disney inventory can be bought on p…

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  • The sit-down with Joelle Garguilo: Rita Ferro talks Disney Upfront announcements

    May 15, 2025 · 📺 Eyewitness News ABC7NY

    Eyewitness News Reporter Joelle Garguilo sat down with Disney President of Global Advertising, Rita Ferro, about the 2025 Disney Upfront presentation. Check out more Eyewitness News - http://abc7ny.com/ Find us on social media: FACEBOOK:   / abc7ny   INSTAGRAM:   / abc7ny   TWITTER:   / abc7ny   TIKTOK:   / abc7ny   We’re abc7NY, also known as Channel 7 and WABC-TV on TV, home to Eyewitness News, New York’s Number 1 news. We hope you love us on YouTube as much as you do on television! NEW TIPS: Online: http://abc7ny.com/submit-a-news-tip/2... Email: [email protected] About WA…

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  • 21 - Rita Ferro / President, Disney Advertising

    May 01, 2024 · 📺 A LA LATINA Podcast

    Welcome to another inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self. In this episode, we are thrilled to feature Rita Ferro, the President of Disney Global Advertising, who shares her insights and experiences, which enabled her to become the most senior Latina at The Walt Disney Company. In our conversation with Rita, you’ll discover three essential takeaways to empower your career trajectory: 1. How to advocate for yourself: Rita emphasizes that self-advocacy is not just an annual event but an ongoing conversation. It’s about consistently demonstrating yo…

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  • FTVA Global 2023 Disney+ With Ads: One Year Later - A conversation with Rita Ferro

    January 02, 2024 · 📺 Adwanted UK

    SESSION ONE: Effectiveness: The North Star Rita Ferro, Disney Justin Lebbon, Adwanted Events Last month, the ad-supported tier of Disney+ made its debut in Canada and select EMEA markets, at a time when 50% of new subscribers to the service are choosing the ad-supported tier in the US. As a major media owner across broadcast linear, digital and streaming TV, Disney is making measurable progress on its path to power greater automation and Addressability, while its data innovation has fueled the expansion of Disney+ with Ads on the client side. In this exclusive fireside with President of Glob…

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  • FTVA Global 2022 – A conversation with Disney Advertising Chief Rita Ferro

    December 14, 2022 · 📺 Adwanted UK

    The Future of TV Advertising Global 2022 – Day 2, Hall 1 Rita Ferro, The Walt Disney Company SESSION 3: AGENCY SUPERPOWERS (Weds, Dec 7) Disney Advertising builds relationships between brands and audiences with the imagination and innovation that has defined The Walt Disney Company for nearly 100 years by leveraging the most advanced ad portfolio powered by technology and data to drive outcomes and impact for clients. As a staunch advocate for the evolution of the global media ecosystem by prioritizing Diversity, Equity, and Inclusion as a business imperative, and as a key to greater repre…

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  • REWIND: 'Second-Screening' Will Be Key for Sports Coverage: Disney's Rita Ferro

    August 27, 2020 · 📺 BeetTV

    Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Rita Ferro with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we are re-publishing this month. We call this highlight series “Rewind.”  Andy Plesser Broadcasters have experienced a dearth of live sports with the suspension of operations by professional sports organizations during the coronavirus pandemic. That abse…

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  • Linear TV, OTT Can Complement Audience Reach: Disney's Rita Ferro

    June 22, 2020 · 📺 BeetTV

    Streaming platforms are investing billions of dollars in original programming every year, raising the stakes for linear TV channels that aim to deliver audiences to advertisers. While linear TV has key strengths in sports, news and live events, it also has the power to reach audiences with other kinds of original programming. Rita Ferro, president of Disney Advertising Sales, said investments in original programming are central to its strategy of reaching audiences on any device. In this episode of Beet TV’s “TV Reset” forum, presented in collaboration with VAB, Ferro discusses her company's…

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  • Disney+ A 'General Entertainment Brand' For Families, Says Sales Chief Ferro

    January 04, 2019 · 📺 BeetTV

    When The Walt Disney Company launches the Disney+ direct-to-consumer streaming service in late 2019, it won’t be advertising-supported. But Disney Advertising Sales is already talking to brands that want to “experience the Disney customer far and away beyond just the traditional advertising,” says sales chief Rita Ferro. Disney+ will be the third piece of a direct-to-consumer triad when combined with ESPN+, which launched last April, and Disney’s stake in Hulu, the President of Advertising Sales & Sponsorships explains in this interview with Beet.TV. “On the Disney side, while we are not doi…

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  • Disney's Ferro Discusses Unified Ad Sales, Shift To Google Ad Manager

    January 04, 2019 · 📺 BeetTV

    From ESPN to Disney to Marvel, The Walt Disney Company is “a house of brands, not a branded house,” says sales chief Rita Ferro. “And we think about each one of those brands and the power that each one of them mean to the customer.” The house of brands is now more unified than ever following the consolidation of sales efforts this fall under Ferro, who is President of Advertising Sales & Sponsorships in a unit called Disney Advertising Sales. In this interview with Beet.TV, Ferro recalls taking over the ABC/Disney/Freeform portfolio about 18 months ago and having happy advertisers respond “Wh…

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