Andrea Mallard

Chief Marketing & Communications Officer, Pinterest

Search every verified Andrea Mallard interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Andréa Mallard, Chief Marketing and Communications Officer at Pinterest, has discussed the challenges and scope of the CMO role, describing it as "the most emotionally vulnerable position in the company" due to the risk of public scrutiny from failed campaigns. She has argued that marketing should lead product and market decisions rather than be an afterthought, and that the rise of performance marketing led to an overemphasis on easily measurable bottom-funnel metrics at the expense of brand-building. Mallard stated that her team uses a combination of brand, product, and performance marketing to determine where to allocate spending, and she advised other CMOs to "undervalue your work a little, under-promise and over-deliver" to build credibility with the C-suite. Mallard has also emphasized Pinterest's focus on creating a positive online environment, noting that the platform was the first to ban health misinformation and false claims about climate change. She described Pinterest as a "taste graph" rather than a social graph or search engine, and said the platform's mission is to inspire users to "create a real life that they love" in the offline world. Mallard stated that the company uses augmented reality only in service of real-world actions, and that it has banned aggressive weight-loss imagery based on expert advice. She cited research indicating that advertising in positive environments leads to better brand recall and customer loyalty.