Samantha Jacobson

Executive Vice President, Chief Strategy Officer & Director, The Trade Desk, Inc.

Search every verified Samantha Jacobson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Samantha Jacobson, Executive Vice President, Chief Strategy Officer, and Director at The Trade Desk, has been a prominent speaker at industry events in 2023-2025, discussing topics such as identity, retail media, and the open internet. At the FWD25 event with Paramount in February 2025, she argued that the marketing funnel is collapsing and that advertisers focused only on incremental reach are missing opportunities for performance at scale. She stated that the future of advertising will not depend on a single identifier or proprietary walled garden identifiers, and that publishers have an obligation to become interoperable with buy-side infrastructure. She also highlighted The Trade Desk's focus on Commerce Media Solutions, including extending advertising messaging off-screen through QR codes to enable mid- and bottom-funnel activity. In earlier appearances, Jacobson discussed The Trade Desk's product offerings and industry dynamics. At DMS by LUMA in May 2024, she described the open internet as premium content where consumers spend most of their time, contrasting it with walled gardens that rely on user-generated content. She also expressed skepticism about advertisers relying on partners that own their own supply, questioning how a CMO can verify performance in such arrangements. In a 2023 podcast with InfoSum, she emphasized the importance of first-party data and consumer trust, saying the onus is on the industry to reimagine advertising's role. At a Kokai launch event in June 2023, she discussed the evolution of retail media, noting that Amazon's financial disclosures drew CFO attention to advertising as a value-creation opportunity, and she advocated for industry standardization to reduce complexity for advertisers. She also described her "three wins" philosophy, where customers, advertisers, and The Trade Desk all benefit from partnerships. In a May 2023 Marketecture interview, she detailed Galileo, The Trade Desk's first-party data management product, and discussed the importance of consumer choice and transparency in identity as privacy legislation expands across U.S. states.