AI-Powered Retail Experiences with H&M | SAP Sapphire Madrid 2026
See how H&M is using SAP, real-time data, and AI agents to connect digital innovation with more personalized retail experiences. At SAP Sapphire Madrid 2026, Jan Ziskasen, Head of Core Platforms at H&M, shares how H&M is strengthening its position as a fashion brand by putting customers at the center of every decision. Jan from H&M joins Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board, to discuss the company’s digital and AI journey, including how a strong technology foundation is helping H&M turn data into a true growth enabler. The conversation exp…