Laurent Sellier

President & Chief Executive Officer North America (Including Mexico), Smurfit Westrock

Search every verified Laurent Sellier interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Laurent Sellier, President and CEO of Smurfit Westrock for North America, discussed evolving consumer behavior and packaging industry trends in a January 2024 interview. He observed that e-commerce has significantly shifted packaging demands, with the "unpacking experience" becoming increasingly important. Sellier stated that paper-based packaging is well-positioned long-term due to consumer pressure for sustainable solutions, while acknowledging that plastic remains appropriate for durable goods. He also highlighted Mexico's role in manufacturing redistribution amid rising US-China tensions, noting the company has operated there since 1986 and praised the country's industriousness and business focus. Sellier emphasized that forecasting is difficult and advocated for preparedness, agility, and responsiveness as key corporate qualities. In an earlier interview from 2014, Sellier, then Chief Financial Officer, discussed strategies for enhancing shareholder value, including leveraging group purchasing power, benchmarking best practices, maximizing productivity, and differentiating products through packaging and logistics solutions to avoid commoditization.