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Josh Reeves

CEO & Co-Founder, Gusto

Search every verified Josh Reeves interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Josh Reeves, CEO and co-founder of Gusto, appeared on a panel at TechCrunch Disrupt 2026 titled "Humans or AI Agents? How Startups Are Rewriting the Early Team Hiring." During the discussion, Reeves described technology, including AI agents, as a tool that provides leverage, adding that software has historically been intended to give users "superpowers" rather than requiring them to adapt to it. He also referenced Gusto Insights, a public dataset his company publishes on the state of employers and small businesses in the U.S., noting that while companies are hiring less overall, new business formation has increased, partly due to individuals choosing to start their own companies instead of pursuing careers at larger firms. Reeves emphasized that early hiring decisions should depend on the specific problem a founder is trying to solve and the tools available. He mentioned that Gusto has a team focused on security, data reliability, and safety, particularly regarding AI, and that if that team succeeds, other teams can focus on using whatever tools best achieve customer goals, with the aim of improving quality, accuracy, and reliability.

Recent appearances

Notable quotes

“There's over 10,000 different payroll rules across the country. And it's because you have local, state, and federal and the US in many ways is more like 50 countries. There's no coordination across states. And so even if you're a two person company in two states, you double the amount of paperwork, compliance overhead, filing requirements, calculations you have to process. And when we when we take a step back, I thin”

“There's just a lot of stuff that the business owner shouldn't have to become an expert in, right? A lot of it has to compliance. But if you don't follow it and do it correctly, you get fined or or get in trouble. So we kind of think of it as, can we take, you know, I used to say two of the 20 hats off the head of the business owner? Now I say maybe we can take 10 of the 20 hats off and just take on that responsibilit”

“A year ago I would have said let's go get tax credit working for small business because it actually does put money back in their pocket in a very constructive way.”

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