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Rafael Ilishayev

CEO & Co-Founder, Gopuff

Search every verified Rafael Ilishayev interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2026 interview on Bloomberg Technology, Gopuff co-CEO Rafael Ilishayev discussed the company's partnership with xAI and the launch of their new AI shopping assistant, called Go. Ilishayev said Gopuff chose xAI because it was "the lowest cost provider" and offered high-quality voice and image technology. He noted that the partnership involved a ten- to eleven-month codevelopment process and that xAI was "cutting edge" in both voice and image generation. Ilishayev stated that Gopuff considered other AI providers but ultimately selected xAI due to cost, product quality, and willingness to collaborate. Ilishayev reported early consumer metrics from Go's first week, saying "basket size is up and frequency within the first week is up." He described customer interactions with the assistant, including a conversation with a mother saying "my kid is sick" and a user hosting a barbecue, characterizing these as "very special" relationships that he believes "are the ones that are gonna win and lead to ultimately better KPIs."

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