Why Trumpโs tariffs move is different from past crises: SM Lee
SM Lee was speaking ahead of a National Trades Union Congress (NTUC) dialogue, which was attended by NTUC President Kย ...
CEO & Founder, Toss
Search every verified Sg Lee interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. SG Lee, CEO and founder of Toss, has commented on the potential economic impact of U.S. trade policy changes. In April 2025, he stated that the U.S. wants to replace Most Favored Nation status with reciprocal tariffs, which he said would harm small countries because they lack bargaining power. He noted that Singapore's Ministry of Trade and Industry had revised its 2025 growth forecast down to 0โ2%, and he predicted slower growth and a possible recession in the medium term. Lee has also discussed Toss's business strategy and IPO plans. In December 2022, he said the company was financially ready for an IPO but had not decided on a market or timing, describing the IPO as "Day One" rather than an endpoint. He noted that Toss had half of South Korea's population as registered users and a 20% market share of online payments, and that its buy now, pay later product would be distributed to that base. He also said Toss had acquired a stake in mobility operator VCNC (Tada), citing the high frequency of transactions in Seoul as a key factor.
“This time something important is different. Singapore was part of a working global economic system that was what helped us. What is different this time is that the US doesn't want MFN; they want to dismantle the system.”
“They want to replace MFN with reciprocal tariffs. Small countries will suffer because we have no bargaining power.”
“The impact on us is growth this year. We were hoping for 1 to 3% growth. MTI has revised the forecast; they've just put out a new forecast today. They've put it down to 0 to 2%.”
“We must expect slower growth this year, a recession somewhere down the road, maybe not this year but quite possibly at some point.”
“When building financial services at Toss, I believed the smartphone, payment rails, and network effects would be the decisive advantages.”
“The first version of Toss took eight hours to send money; it wasn't a real-time transfer, with transfers occurring every eight hours.”
“We were unable to link our finances due to various difficult financial regulations and such, so I had to send money every eight hours through internet banking.”
“Retention์ด Plateau๊ฐ ์๊ฒผ๋ ์ ์๊ฒผ๋์ ๋๋ค. ์๊ฐ์ด ์ง๋จ์ ๋ฐ๋ผ์ ํ๋ฒ์ด๋ผ๋ ์ฌ์ฉํ๋ ์ ์ ๊ฐ ๊ณ์ ์ฌ์ฉํ๋ ๊ฒ ์๋๋ผ ์ญ์ญ ๋น ์ ธ์ ํ๋๋ ์ ์ฐ๊ฒ ๋๋ ์ด๋ ๊ฒ ์ ์ ์ด๋ฐ ํํ๋ฅผ ๋ณด์ด๊ณ ์๋ค๋ฉด ์ด ์ ํ์ ์์ง P/M Fit์ ์ฐพ์ง ๋ชปํ๋ค๋ผ๊ณ ์๊ธฐํ๊ณ , ์ด๋ ๊ฒ ํ๋์ ์ฒ๋ผ ์ข ๋จ์ด์ง๋๋ผ๋ ์ด๋ ์์ ์ ๊ฐ๋ฉด ์ง์์ ์ด๊ณ ์ฃผ๊ธฐ์ ์ผ๋ก ์๊ฐ์ด ๊ฐ๋ ์ฐ๋ ๊ณ์ ์ฐ๋ ์ฌ์ฉ์๋ค์ด ์๊ธฐ๋ฉด Product/Market Fit์ด ์๋ค ๋ผ๊ณ ๋ณดํต ์ด์ผ๊ธฐ๋ฅผ ํฉ๋๋ค.”
“์คํํธ์ ๊ณผ ์คํํธ์ ์ด ์๋ ๊ฒ์ ๊ฐ๋ฆฌ๋ ๊ฐ์ฅ ์ค์ํ ๊ธฐ์ค์ ๋ถํ์ค์ฑ์ ํฌ๊ธฐ์ฃ . ๋ฌด์์ ๋ํ? ์ ํ ์์ฅ ๊ณ ๊ฐ ๋ฑ ์ด ์ธ ๊ฐ์ง์ ๋๋ค. ๋๊ตฌ์๊ฒ ์ด๋ค ํํ์ ์ ํ์ ํ๊ณ ์ด๋ป๊ฒ ๋ ๋ฒ๋ ์ด ์ธ ๊ฐ์ง๊ฐ ์ ์ ์ ํ์คํด์ง๋ฉด ๊ฒฝ์์ ๋จ๊ณ๋ก ๋์ด๊ฐ๋๋ค.”
“๋ฆฌํ ์ ์ด 20%๋ค ์ ๊ด์ฐฎ์์. ๊ทธ๊ฒ์ ๊ฐ์ง๊ณ ๋ ๊ฝค ๊ด์ฐฎ์ ํ์ฌ๋ฅผ ๋ง๋ค ์ ์์ต๋๋ค. ๊ทผ๋ฐ 20%๋ผ๋ ๊ฒ์ ์ฐ๋ฆฌ ์๋น์ค๋ฅผ ์ด ๋ช ์์ผ๋ฉด ๋ ๋ช ์ด ๋จ๋๋ค๋ ๊ฑฐ์์์. ๊ทผ๋ฐ ์ด ๋ฆฌํ ์ ์ด 40% ์ ๋๊ฐ ๋๋ฉด์, ์ ๋์ฝ์ ๋ง๋ค ์ ์์ต๋๋ค. ๋ฆฌํ ์ ์ด ๊ทธ ์ด์ 70% ๊ฐ๊น์ด ๋๋ฉด์, ์ธ์์ ๋ฐ๊ฟ ์ ์์ต๋๋ค. ์ฐ์ ์ ํ์ ํ ์ ์์ต๋๋ค.”
“์ํ ๋ชจ๋ฉํธ๋ ์ด ์ ํ์ ํต์ฌ๊ฐ์น๋ฅผ ๊ฒฝํํ๋ ์๊ฐ์ ๋งํฉ๋๋ค. ์ด ์ํ ๋ชจ๋ฉํธ๋ฅผ ํต๊ณผํ๋ฉด ์ด ์๋น์ค๋ฅผ ๊ณ์ ์ฐ๊ฒ ๋๊ณ , ์ด ์ํ ๋ชจ๋ฉํธ๋ฅผ ๊ฒฝํํ์ง ๋ชปํ ์ ์ ๊ฐ ๊ณ์ ์ฐ์ง ์๊ฒ ๋๋ ๊ฒ์ ๋งํ๋ ๊ทธ ๊ตฌ๊ฐ, ์ฆ ์๋น์ค๋ฅผ ๊ณ์ ์ฐ๊ฒ ๋ง๋๋ ํน์ด์ (Singularity)๋ฅผ ๋งํ๋ ๊ฒ๋๋ค. ์๋ฅผ ๋ค๋ฉด ํ ์ค์ ๊ฐํธ ์ก๊ธ ๊ฐ์ ๊ฒฝ์ฐ๋ ์ด๊ธฐ์ ์ ํฌ๊ฐ ๋ฐ๊ฒฌํ๋ ์ํ ๋ชจ๋ฉํธ๋ 4์ผ ์ด๋ด์ ๋ ๋ฒ ์ด์ ์ก๊ธํ๋ ๊ฑฐ์์ด์.”
“We already have half of our Korean population as our registered users and we already have 20% market share of entire online payments โ our BNPL product will be on top of that so it will be distributed and exposed to half of the population right from the start.”
“We have such a great data pack from the users with the user's consent โ a variety and depth of the data which gives us a pretty good differentiating vector for our credit scoring; we think we're going to have better credit scoring for the BNPL product.”
“Once we launch our BNPL product we're expecting we can get extra take rates from the merchants as we give them an extra boost for their sales and GMV โ so yes, it's more about profit but at the same time we're expecting our merchants' business success.”
“In terms of mobility we're not really fascinated about the entire market size but what we really love is the level of frequency โ just in Seoul 400 million transactions happen annually; that's tremendous frequency, equivalent with eโcommerce traffic in Korea.”
SM Lee was speaking ahead of a National Trades Union Congress (NTUC) dialogue, which was attended by NTUC President Kย ...
Toss founder and team leader Seung-Geon Lee shares his journey over the past 10 years. He shares insights into a life focused on optimizing happiness over success, overcoming fear even in the face of failure, and how Toss has grown. Check out Toss job openings: https://toss.im/career/jobs #Toss #10to100 #10thAnniversary #Seung-Geon Lee #Entrepreneurship
๐ฅ์ด์ ์ด๊ธฐ๋ ๋ฐฉ๋ฒ์ 00 ๋ฟ์ด๋ค.๐ฅ ์ํ ๋ฒ์งธ ์ฌ์ ์์ดํ ์ธ ํ ์ค๋ฅผ ๊ธ์ต ์ํผ์ฑ์ผ๋ก ์ฑ์ฅ์ํค๊ธฐ๊น์ง 6๋ ๊ฐ 8๋ฒ์ ์คํจ๋ฅผ ๊ฒฝํํ ํ ์ค์ ๋ฆฌ๋ ์ด์น๊ฑด ๋ํ๋๐ณ๐งโ๐ผ ๊ทธ๊ฐ ๋์ ์ ๋ฉ์ถ์ง ์์๋ ์ด์ ๋ ๋ฌด์์ด์์๊น์? ์ฒญ๋ ์ฐฝ์ ๊ฐ๋ค์ ๊ฟ์ ๋ฌด๋๐ , ์ ์ฃผ์ ์ฐฝ์ ๊ฒฝ์ง๋ํ ๋ฐ๋ชจ๋ฐ์ด 2023์ ๊น์ง ๋ฑ์ฅํ ์ด์น๊ฑด ๋ํ๋์ด ๋ค๋ ค์ฃผ๋ ํค๋ ธํธ๋ฅผ ์ง๊ธ ๋ฐ๋ก ์์ฒญํด ๋ณด์ธ์! #์ ์ฃผ์์ฐฝ์ ๊ฒฝ์ง๋ํ #ํ ์ค #์ด์น๊ฑด๋ํ
"If you think it won't work out, you'll succeed." PO SESSION sharing Toss' core know-how. Toss, the 20 million-selling financial app, was created after over five years of failure. With this, you can succeed like Toss! Want to join the Toss team now? โก๏ธ https://toss.im/career *This video was safely filmed in compliance with quarantine guidelines. *Comments containing profanity, defamation, or otherwise disrupting the normal operation of the YouTube channel may be removed without notice.
PO SESSION, sharing Toss' core know-how. Part 2 of Carrying Capacity, a must-know concept for POs (Product Owners)! From viral growth, which attracts users through word-of-mouth, to network effects, which increase the value of a service as more people join together, we'll introduce the hidden core. Want to join the Toss team now? โก๏ธ https://toss.im/career *This video was safely filmed in compliance with quarantine guidelines. *Comments containing profanity, defamation, or otherwise disrupting the normal operation of the YouTube channel may be removed without notice.
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๊ธ์ต์ ์ด๋ ต๊ณ ๋ณต์กํ๋ค ๊ทธ๋ฆฌ๊ณ , ๋ถ์น์ ํ๋ค ๋ฒ๊ฑฐ๋ก์ด ์ ์ฐจ, ์ ์ ์๋ ์ฉ์ด, ์๋ง์ ์ ์ฝ์ฌํญ ๊ทธ๋ฌ๋ ๊ธ์ต์ด ๋ฌ๋ผ์ง๊ธฐ ์์ํ๋ค, ํํ ํฌ์ ๋ฑ์ฅ์ผ๋ก ํ ์ค ๋คํ๋ฉํฐ๋ฆฌ [FINTECH - BEHIND THE SIMPLICITY] ๋คํ๋ฉํฐ๋ฆฌ ์นํ์ด์ง ๐ https://toss.im/fintech *๋ณธ ์์์ ์ ํ๋ธ ์๋ง์ด ํฌํจ๋์ด ์์ต๋๋ค. *๋ณธ ์์์ ์ฌํ์ ๊ฑฐ๋ฆฌ๋๊ธฐ 1๋จ๊ณ์ ์ดฌ์๋์์ต๋๋ค. *ํ ์ค ๋คํ๋ฉํฐ๋ฆฌ ์์ฒญ ์๋ฒ ์ด๋ฅผ ์งํ ์ค์ด๋ ์๋ ๋๊ธ์ ์ฐธ๊ณ ํด์ฃผ์ธ์. *์์ค, ๋น๋ฐฉ, ํ์์ฌ์ค ๋ฑ ๋ถ์ ์ ํ ๋๊ธ์ ๊ฒํ ๋ฅผ ์ํด ๋ ธ์ถ์ด ๋ณด๋ฅ๋๊ฑฐ๋ ํต๋ณด ์์ด ์ญ์ ๋ ์ ์์ต๋๋ค. #ํ ์ค #๋คํ๋ฉํฐ๋ฆฌ #ํํ ํฌ
View the full EBS Business Review series https://www.ebs.co.kr [Part 1] The Company That Distributed 100 Million Won to Every Employee - Lee Seung-gun (Aired on Monday, January 4) Everyone has likely experienced having to enter a 4-digit password for a simple money transfer and struggling through the infinite loop(?) of an accredited certificate. Lee Seung-gun, CEO of Toss, is an entrepreneur who started with the mindset of normalizing this absurd experience of having to enter an OTP just to transfer a mere 10,000 won. We delve into his founding story, philosophy, and future vision as he lefโฆ
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