CEO & Co-Founder, Twiga Foods
Search every verified Peter Njonjo interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Peter Njonjo, co-founder and former CEO of Twiga Foods, has spoken extensively about the company's mission to address inefficiencies in Africa's food supply chain. He has described the retail industry in Africa as "broken" and "very informal," noting that "pretty much nothing has changed over the last 50–60 years." Njonjo has cited the example of a tomato costing about $100 a metric ton in California compared to $420 in Nairobi and $2,500 in Kinshasa, arguing that "some of the world's poorest consumers are paying some of the highest prices when it comes to basic food items." He has stated that Africans on average spend half their disposable income on food, a figure he compared to the United States 150 years ago. Njonjo has said Twiga Foods aims to "leverage technology to build efficiency into some of these supply chains" and that "technology could provide a solution to accelerate food security." Njonjo resigned as CEO of Twiga Foods and stepped down from its board in January 2024, though he remains a shareholder with a stake valued at over $1 million. He previously spent 21 years at The Coca-Cola Company, where his last role was President of West and Central Africa. Njonjo has credited his wife with encouraging him to sell their matrimonial home to finance Twiga Foods in its early days. He has also spoken about the importance of mentorship, saying that "there are many dreamers like myself" in the entrepreneurial ecosystem and that supporting them "really keeps me focused on the agenda of ensuring that we continue driving this multiplier effect."
“The key thing here was that bananas in a supermarket in London were cheaper than a supermarket in Nairobi and the banana in London had traveled 4,000 miles from Latin America to London while the banana in Nairobi had just merely traveled 300–400 kilometers.”
“We started uncovering the issue around the food inefficiency and we realized that because the retail industry in Africa is so fragmented with so many middlemen moving from the farms all the way to retail.”
“Not to say that you keep on changing where the organization is going but once you have clarity about what it is that you want to achieve then you can give yourself a bit of flexibility in terms of how you achieve it; that iterative approach allows you then to adapt for what's happening in the environment.”
“The continent on average consumers are spending half their disposable income on food; when I compare that to the U.S., that's about where the U.S. was 150 years ago.”
"Our story started with a banana." “Yes, a banana,” Peter Njonjo attests, as he sits down, adjusts his glasses and looks right into ...
Twiga Foods is Kenya's leading AgriTech company. Founded in 2014, Twiga is revolutionizing the country's fresh produce industry by connecting farmers, suppliers, vendors, and customers with high-quality produce, groceries, and home goods. Using innovative technology such as the 'Buy Now, Pay Later' loan programs and the Soko Yetu app, Twiga has expanded to offer financial and digital solutions to vendors and suppliers, fueling their continued growth and improving supply chain efficiency. With over 140,000 small retailers across Kenya using its services, Twiga is making high-quality foods and c…
Back when he served as President of Coca-Cola West Africa Kenyan businessman Peter Njonjo noticed two things as he traveled ...
... this creates a very very inefficient supply chain where producers are struggling to get their goods to the retailers and because of ...
Peter Njonjo - TED Idea Search Africa 2022.
Agri-tech company Twiga Foods has launched a new farming subsidiary, expanding its business beyond supplying fresh produce and commodities through a mobile-based platform. #BusinessDaily http://bdafrica.com
Drawing from a 21-year career at Coca-Cola where he oversaw up to 33 countries, at Catalysing Conversations, Peter Njonjo ...
Happy New Month. #WhatWomenWantKE. Our guest this week is Peter Njonjo, the Co-Founder and CEO of Twiga foods - a company that aggregates informal retail demand and organizes an efficient supply chain for fresh and dry goods through a technology-enabled B2B platform. Prior to taking up his current role, Peter spent 21 years with The Coca-Cola Company with his last role being President of the West and Central Africa Business Unit, made up of 33 countries, based in Lagos, Nigeria. He also led the acquisition of Chi Beverages in Nigeria Pinky Ghelani speaks to Peter Njonjo about how we need…
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