Ofir Tahor

Recent appearances

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  The $125 Billion Leak AI Agents Are About To Make Worse - #0087, Ofir Tahor

  July 16, 2026 · 📺 The Spiro Circle

  Every day, billions of dollars move through the global payments system as people buy things online. And every day, a portion of those transactions gets reversed. Not through fraud in the traditional sense, but through disputes: a cardholder tells their bank they don’t recognize a charge, or that a service wasn’t as described, and the money often comes back to them almost immediately. Multiplied across the entire e-commerce economy, that adds up to an estimated $125 billion a year (https://www.globaldots.com/resources/...) . It’s a leak most consumers never think about, and most of fintech ra…

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  The $125 Billion Problem Hiding in Every Online Payment | Forbes Israel

  July 15, 2026 · 📺 The Spiro Circle

  Every year, roughly $125 billion leaks out of the global payment system through disputed transactions: chargebacks most people never think about. Ofir Tahor, CEO of Justt, breaks down how a chargeback system designed 60-70 years ago to protect cardholders has become a massive, manual, and outdated burden on merchants in the age of e-commerce (and soon, agentic commerce). He explains how the dispute process actually works, why the burden of proof falls on merchants, and how Justt — named for the idea of "justice" in the payments ecosystem — helps businesses fight the chargebacks they should…

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  Getting ready for agentic (AI) payments - what you need to know

  September 19, 2025 · 📺 ChargebackX

  Shahar Tal, Chief Technology Officer at Justt; Jamie George, VP of Account Management and Partnerships at Ravelin; Ofir Tahor CEO and Co-founder of Justt Amazon’s new “Buy for Me” beta feature lets shoppers outsource the entire checkout process on third-party sites to an in-app AI agent—no browser, no manual form-filling, just one click. This marks the rise of “agentic commerce,” where AI agents will automate price-shopping and will then carry out transactions on behalf of consumers. In this new world, bot traffic may now mean legitimate purchasing intent, and chargebacks may take a different…

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  Webinar: Fight or flight? Alerts, disputes and the hidden costs of chargebacks

  May 14, 2025 · 📺 Justt

  Which tools and practices should you use to recover the most revenue? Chargebacks cost more than meets the eye. Most companies delegate chargebacks to a customer service or operations team, treating them as a cost of doing business. But this approach leaves money on the table. Chargebacks may be a small percentage of your total transactions, but they have a disproportionate impact on your bottom line. In this expert-led webinar, Justt’s CEO & Co-Founder Ofir Tahor will break down how to analyze and transform chargebacks from a cost center into a competitive advantage. What you’ll learn: How…

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  Episode 136 | Ofir Tahor, CEO of Justt

  January 10, 2022 · 📺 Leaders In Payments Podcast

  How can a Master’s degree in computer science with a concentration in machine-learning algorithms secure you a CEO spot in Fintech? Well, the story is an interesting one. In this week’s podcast, I talk with Justt CEO Ofir Tahor about his journey through the payments industry. What does it look like to be driven by a professional passion to take complex problems and simplify them through technology and innovation? You’ll have to tune in to find out. An Israeli native who officially caught the startup bug back in 2005, Ofir enjoys the challenges that come with building something from the groun…

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