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Tomer Tagrin

CEO & Co-Founder, Yotpo

Search every verified Tomer Tagrin interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Tomer Tagrin, CEO and co-founder of Yotpo, has described a company "reset" driven by the realization that Yotpo was unable to execute on multiple products, including email and SMS, which affected its core reviews and loyalty business. He stated that the company decided to sell those products to partners to refocus on areas where it is "truly best in class." Tagrin has attributed this shift to several forces, including the belief that AI is fundamentally changing how reviews are written and consumed, and that loyalty is becoming more important for merchants, particularly amid tariff introductions. He has characterized the current period as a "reset of the playground" for commerce, noting that a significant percentage of consumers are already using large language models for product discovery. Tagrin has also discussed a broader cultural and strategic transformation at Yotpo, which he refers to as "Yotpo 2.0." He has stated that the company needed to change "from the inside out" by improving how it builds products, does marketing, and goes to market. He has emphasized a focus on long-term excellence over short-term growth, saying the company stopped tolerating "mediocre product" and "mediocre marketing." Tagrin has also highlighted the importance of authenticity in an AI-first world, arguing that customer reviews are becoming more critical as a source of trust. He has announced the upcoming launch of a tool called Atlas, which he said will help merchants leverage AI to understand customer sentiment and provide actionable guidance.

Recent appearances

Notable quotes

“It's a reset, right, in user behavior like you said. So now I can compete with Nike, like I can compete with the big ones, right? When you think about like entrepreneurship in general, like so many small brands now, they need to find out a way and they can have an early move advantage versus like the big ones that in like SEO, go beat Nike and SEO. Good luck with that, right? That's probably a war that no one is war ”

“48% consumers are now like searching on LLMs. I know Adobe had like their own survey that I think the Shopify team shared that like 39% of US consumers are already using generative AI in discovery. So definitely it's massive. So even if conservatively we say I don't know in three years 10 15 20 choose your number percent of commerce is going to move to agentic this is probably the biggest shift right it's like saying”

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