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Jack Lu

CEO & Co-Founder, Magic Eden

Search every verified Jack Lu interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jack Lu, CEO and co-founder of Magic Eden, has been discussing the company's expansion beyond its origins as an NFT marketplace. In a November 2025 podcast, he stated that the company aims to evolve into a platform for trading multiple asset classes, including fungible tokens and gaming items, and described plans for sportsbook and iGaming products where Magic Eden would aggregate other venues rather than act as the house. He noted that the company had recently announced a buyback program for its token and that a pack-opening product generated about $15 million in its first week. Lu also said that while the original PFP and memecoin formats are "pretty done," he believes new forms of innovation are needed, and that the underlying NFT technology will see institutional adoption for use cases beyond attention-driven assets. Lu has also reflected on Magic Eden's history and strategy. He described the company's early bet on Solana as a "contrarian bet" and said the platform's multi-chain approach is defensible because it diversifies revenue and users. He stated that Magic Eden built its own wallet to acquire users directly, bypassing other wallets and centralized exchanges. Lu has said the company is focused on utility to onboard casual users and that it aims to become "an on-chain version of Binance." He has also acknowledged past mistakes, including onboarding a scammer who launched fraudulent NFT collections, calling it a "painful lesson" in prioritizing business over user protection.

Recent appearances

Notable quotes

“We got scammed by a bad actor, so we 'drugged' the collection — took over the project and funded it with 5–6,000 SOL to give holders another chance to mitigate their losses.”

“After we adopt the Emy token, what we want to be and what we're going to look like is an on‑chain version of Binance where we can trade multiple categories of assets across chains, but it's decentralized and on‑chain.”

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