Co-founder of PatMa Productions, Patma Productions
Search every verified Nina Tassler interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Nina Tassler, co-founder of PatMa Productions, has been active in discussions about gender equality in media and community service. In a December 2024 conversation with Geena Davis, Tassler described the approach of the Geena Davis Institute on Gender in Media as a partnership that presented data and research to networks, calling it a "business opportunity" that "can create revenue" and "new buyers." She attributed the resulting "systemic change" to "collaboration and coalition building." Tassler also spoke about her own career path, noting that she "came from the theater," worked as a receptionist at a talent agency, and later rose to become chairman of CBS Entertainment. Tassler has also been involved with Jewish Family Service LA, receiving the Susie Forer-Dehrey Spirit of Humanity Award in December 2023. She said she was "drawn to the organization because it is a large social safety net organization that helps people who are going through all sorts of challenges in life." In a separate 2023 interview, Tassler discussed her book "What I Told My Daughter," explaining that she wrote it after realizing a book of real experiences for mothers did not exist. She described the book as a compilation of "personal narratives rather than platitudes or a how-to."
“They had comprehensive data — those are facts, that's not opinions. Gina and executives at her organization came in very informally and said, 'Look, here's the data, here's the research.'”
“They came in as partners with ideas and creative solutions, offering ongoing support so creators could come back to them — and the results have been a systemic change through collaboration and coalition building.”
“And where I'm sitting at a network I'm thinking this is a business opportunity — this can create revenue, it can create new buyers, it can create so much opportunity.”
“She's the most talented person on the planet — she has an enormous heart and the ability to synthesize complicated thoughts and explain them one-on-one so people say, 'Yeah, that makes perfect sense.'”
“I was drawn to the organization because it is a large social safety net organization that helps people who are going through all sorts of challenges in life. Everybody who works there they lead with their heart and they lead with their commitment to helping make people's lives better.”
“I just think it speaks to people who are drawn to the organization are people who truly care about humanity and care about improving the quality of people's lives.”
“A little overwhelmed — it is overwhelming — and it's a real blessing and I'm very fortunate. I really am; I feel blessed, I feel fortunate and overcome with gratitude.”
“I studied acting and then moved to California and pursued a different path. I was an agent for about four or five years, pursued the executive track and ultimately was fortunate enough to be at CBS and chairperson at CBS — but what meant the most was being able to establish meaningful relationships with people.”
“I was raised in a community that I was the only Jewish kid and I was the only Puerto Rican kid in the entire school; that helps kind of forge your identity and also helped me understand that I was just one person but dedicating your life to doing good things really mattered.”
“The time that I got to serve as board chair was challenging, but what was so amazing is how everybody on the board and in the entire organization — the staff, the administrators — rallied together in a way that was superhuman.”
“Getting the award has the most meaning because it is named for Susie and I feel so blessed and so grateful. I look at everybody at JFS and know that the work that they do is changing people's lives, so I am grateful, I'm humbled and kind of speechless.”
“I came from the theater — I worked Off Broadway in New York at the Roundabout Theater Company — moved to California, started as a receptionist at a small talent agency, went to Warner Brothers and ultimately CBS, working my way up to chairperson of CBS Entertainment.”
“The decision to leave was not easy — I consulted my husband and my family, I took inventory and looked back at what I'd been fortunate to be part of; when I first came to the network we were in fourth place, when I left we were in first place, and once I’d completed big changes I knew it was time to step aside and let...”
“I wrote the book because of a small moment with my daughter at a volleyball tournament — I panicked about what to say, realized a book of real experiences didn't exist, and wanted a compilation of personal narratives rather than platitudes or a how-to.”
“One of my favorite essays is from Ruth Bader Ginsburg — she talks about partnership in raising kids and famously says, 'women can have it all, just not at the same time.'”
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Premiered at the 30th Annual Jewish Family Service LA Gala.
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The Spirit of Humanity Award presentation by Nina Tassler to the hosts of CBS's "The Talk"
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