Grupo Bimbo Between Transcendence and Transformation
The future of business isn't built by looking to the past, but by anticipating change, adopting new technologies, and keeping people at the heart of decision-making. In an environment marked by geopolitical uncertainty, technological transformation, and the rise of artificial intelligence, companies face a crucial challenge: evolving without losing their essence. During a conversation with Rodrigo de León, professor of Political and Social Environment at IPADE Business School, Daniel Servitje, CEO of Grupo Bimbo, shared his vision on the challenges of leading a global organization and the im…