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Alejandro Ramírez

CEO, Cinépolis

Search every verified Alejandro Ramírez interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Alejandro Ramírez, CEO of Cinépolis, has recently discussed the company's recovery from the COVID-19 pandemic and its ongoing adaptation to the rise of streaming platforms. In a May 2025 conversation, he described the pandemic as a "brutal" period during which theaters in 18 countries across three continents were closed simultaneously, calling it the worst crisis in the industry's history. He noted that the company reduced its size by permanently closing some theaters but has since seen markets reactivate, with 2025 shaping up as a strong year for content. Regarding streaming, Ramírez stated that while the abundance of low-cost audiovisual content competes for people's free time, data suggests that people who consume more cinema at home also attend theaters more, viewing the two as complementary. Ramírez has also spoken about Cinépolis's international expansion and innovation strategy. He recounted that early entry into India involved replicating Mexican theater designs, which local audiences found too austere, leading to adaptations with more colorful and ornate aesthetics. He emphasized the importance of listening to customers and monitoring satisfaction as key performance indicators, as well as the role of innovation in enriching the movie-going experience. In earlier appearances, he discussed the company's growth into 13 countries, its position as one of the world's largest exhibitors by ticket sales, and his views on education as a critical factor for Mexico's development, noting that a majority of Mexican students score at the lowest levels in international assessments.

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