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Richard Liu

Founder, JD.com

Search every verified Richard Liu interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2025 interview, Liu Qiangdong criticized cross-border e-commerce, stating that it "has no future" because countries will take action against the sale of low-quality goods. He also argued that selling white-label products "harms the national image" and that economies relying on such goods will never achieve quality. Liu emphasized that JD.com's core is logistics and supply chain management, and that the company focuses on reducing costs and improving efficiency. He stated that JD.com has moved its headquarters to a suburban area to improve operational efficiency. Liu has previously discussed the importance of building a management system that is not a family business, and he has said that if an industry is "chaotic and terrible," that represents a "huge opportunity." He has also stated that JD.com's retail business costs account for about 10% of its revenue, which he described as the lowest cost in the global retail industry. In earlier remarks, Liu said that the ultimate success of a company depends on its team, and that the core of JD.com's logistics model is to reduce product circulation and improve efficiency.

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Other executives at JD.com

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