Antoine Arnault

CEO of Berluti, Lvmh

Search every verified Antoine Arnault interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Antoine Arnault, LVMH's Image and Environment Director and CEO of Berluti, promoted the sixth edition of Les Journées Particulières, the group's open-house event held October 16–18, 2026. In interviews with Radio Classique and CNBC, he described the event as an opportunity for the public to visit LVMH's workshops, historic sites, and cellars, and to interact with artisans. He said the group prefers the term "high-quality craftsmanship" over "luxury," and that the event aims to show the time and meticulousness behind its products. He also stated that LVMH uses artificial intelligence for operational efficiency but will not use it for creative purposes. Discussing the luxury sector's current challenges, particularly in China, Arnault said LVMH maintains a long-term strategy, looking five to fifty years ahead rather than at quarterly results. He noted that the group's family structure and frequent communication among siblings help manage succession, and he described his role as pursuing his father Bernard Arnault's work and ensuring the group continues under family supervision. He also said LVMH will not compromise on quality, even if that leads to higher prices, and that the group's connection with China spans 40 years.