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Marc Lasry

Co-Founder & CEO, Avenue Capital

Search every verified Marc Lasry interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Marc Lasry, co-founder and CEO of Avenue Capital Group, recently discussed sports as an investment asset class in two public appearances. In a September 2026 episode of the Financial Longevity podcast, he described sports franchises as resilient investments, citing fan loyalty and media revenue, which he said accounts for roughly 60 percent of revenue. He also discussed investments in minor league baseball teams, describing them as businesses where the parent MLB club covers player costs, and said he believes such teams can double or triple revenue over five years. Lasry also stated that he considers women's sports, including the WNBA, to be "massively undervalued," attributing this to cultural shifts in how families attend games. In a July 2026 WSJ Sports panel with Milwaukee Brewers chairman Mark Attanasio, Lasry discussed the broader sports investment landscape. He said sports represent a hedge against industries disrupted by artificial intelligence, arguing that audiences will continue to seek live, human competition. He also noted that WNBA media rights currently represent about 3 percent of men's NBA media deals, despite ratings being roughly a third lower, and predicted a "massive influx of capital" into the WNBA when rights are renegotiated in four years.

Recent appearances

Verified interview transcripts

Notable quotes

“Minor league baseball, double AAA single A, they're owned by mom and pop shops. So if I said to you, hey I have a business where your biggest cost is the players, right? And here's what we're gonna do. We're gonna have that cost be for someone else is gonna pay it for you. Yeah. Somebody else is gonna pay for that. So all you have is you own the land, you own the stadium, the arena, wherever it is. And people come an”

“I think women's sports is massively undervalued and the reason is again cultural. So, again, I apologize. You and I. All right. Do you have a sister? All right. So, you and I growing up, the odds are that if you had a sister, I had a sister or I have a sister. My dad never brought her with us to a game, right? Odds are your dad brought you and your brothers. It was more something that you were doing with your boys. T”

“It's a cultural shift. So, what I mean by that is when I was a kid, I would go to a game with my dad. He would never bring my sister. Not that he didn't like her, it's just he didn't think about it right today. So, for those of you who have kids, raise your hand for those of you who would not bring your daughter to a game. If anyone raises Oh, there we go. We got someone. We don't have one, right? Or you have a daugh”

“The biggest issue that you have over the next 5 10 years is nobody knows which industries are going to get wiped out by AI. The one industry that I think is the greatest hedge against all of that is sports so you're gonna have more entertainment, right? And people want to feel something real and they're going to know. Nobody's going to a stadium to watch robots play, right? Nobody is.”

“Problem with distressed debt is people are naturally nervous when something bad happens. So they become non-economic sellers. So you sell because you have to. So we... you would take advantage of that. People say you took advantage of it. I say I was providing a service. I was providing liquidity.”

“We have 350 million Americans in this country. Do you know how many watch hockey? Half a million. Baseball? One million. Basketball? One and a half million. So when you think about it, you got 30 sounds like a niche sport. It does, no, but they're getting paid so much but the amount of people are watching so where it ends up is really on the playoffs. In the playoffs I'll have 10 or 15 million people watching. So bul”

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