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Randy Parker

Chief Executive Officer, Hyundai Motor

Search every verified Randy Parker interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Randy Parker, CEO of Hyundai Motor North America, discussed the brand's new Boulder concept and its entry into the body-on-frame vehicle segment during an April 7, 2026, interview at the New York International Auto Show. Parker stated that the Boulder concept could accommodate multiple powertrain options, including internal combustion, electric, or hybrid, and said the company is conducting focus groups to understand consumer expectations regarding power, fuel efficiency, and capability before deciding on a direction. He attributed the move into body-on-frame vehicles to customer demand for more variety in Hyundai's portfolio. Parker also addressed Hyundai's broader investment strategy, noting that a $26 billion investment includes a steel mill in Louisiana expected to create close to 2,000 jobs. Regarding electrification, Parker said Hyundai still views EVs as "the way of the future" but is "pivoting very very quickly to produce hybrids" at its plant in response to changing government regulations and consumer preferences, aiming to "meet the customer on their journey to electrification."

Recent appearances

Notable quotes

“We still think that EV is the way of the future, but right now because of government regulations and because of all the changes that have taken place, we're pivoting very very quickly to produce hybrids in that plant. We want to meet the customer on their journey to electrification.”

“That's part of the $26 billion investment, including the steel mill in the great state of Louisiana that will also provide close to 2,000 jobs in the future. That's all part of that $26 billion investment and localizing production.”

Other executives at Hyundai Motor

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