The Emergence of Warehouse-native Product Analytics | Vijay Ganesan, CEO of NetSpring
Warehouse-native Product Analytics is here and the future looks bright — one where the long-lasting conflict between BI and Product Analytics is finally resolved. Traditional or first-generation Product Analytics solutions have proven to be non-negotiable for Product and Growth teams to better understand product usage and identify points of friction in the user journey. However, in reality, the user journey extends well beyond the core product (web and mobile apps) and includes interactions a user has with a brand across engagement, advertising, and support channels. One needs to combine pr…