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Adam Singolda

CEO & Founder, Taboola

Search every verified Adam Singolda interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Adam Singolda, cofounder and CEO of Taboola, has been promoting the company's AI-driven products and discussing the future of advertising in recent interviews at Cannes Lions and the Possible Miami conference. He described DeeperDive, Taboola's AI answer engine for publishers, as a tool that allows users to ask questions in natural language and receive answers rooted in publisher content. Singolda cited metrics such as a 15 to 25 percent click-through rate for article recommendations following DeeperDive interactions and a roughly 10 percent immediate revenue increase for publishers. He also discussed Realize Plus, an agentic advertising product that automates campaign creation and management, and a Claude skill that lets users manage Taboola advertising through Anthropic's AI assistant. Singolda expressed optimism about the survival of advertising agencies, arguing that they have opportunities to build proprietary technology and data capabilities. He predicted that traditional programmatic advertising would be replaced by agent-to-agent negotiation and AI-driven systems, saying "buying programmatically is archaic" and "will be gone faster than we can imagine." He also suggested that companies without unique data or distribution that AI cannot replicate risk being replaced, and encouraged industry professionals to experiment with AI tools, stating that those who do not engage with such technology are "missing out."

Recent appearances

Notable quotes

“We're seeing publishers making about 10% increase immediately, and then growing over time, so that's fantastic. And they're getting circulation. The chances someone reads or watches an article once they start talking to DeeperDive is 15 to 25%. So one in five, one in six, one in four, it depends. So it is... I've never seen numbers like that. I mean, I've never seen click-through rates of 15 to 25%, you know?”

“Buying programmatically is archaic, not sophisticated, old school, and will be gone. How soon, I'm not predicting the future. But I think it will be gone faster than we can imagine. And it's gonna be replaced with agent-to-agent negotiation, MCPs, and things of that nature.”

“If you can pay Claude $200 and do a lot of it instead of all this madness what happens and I think that those who thrive and survive are those who have data Claude cannot get and supply distribution users Claude cannot get. If Claude can get to your users without you or if Claude can get the work done without your data, I think you're going to be replaced.”

“For advertisers we show an ad as part of the search results like in kind of Google does and the performance for advertisers is just it's our number one ad placement as a company and is a two plus billion dollar revenue company. So to see something that works so well for advertisers is exciting.”

“Perplexity announces they'll share $45 million in revenue with thousands of publishers — that's 'falafel money' and not enough to matter; stop stealing content.”

“OpenAI is too big to really sue for most people and they have paid some; they're not going to pay a lot but I can imagine we'll see some deals of that kind — OpenAI is funding the open web.”

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