AI Sales Enablement: Transforming Go-to-Market Operations
Let’s face it—sales isn’t just about pitching products anymore. It’s about saying the right thing, at the right moment, to the right person. And at the heart of that? Language. In this video, Oliver Sharp, Highspot’s SVP of AI, walks through how we’re using AI to supercharge go-to-market teams—from sellers to marketers to enablement leaders—and why this is such a pivotal moment for the industry. If you’ve ever wondered what AI sales enablement actually looks like in practice, this is your front-row seat. 🧠 What you’ll take away from the video: 00:00 How AI-powered tools like Instant Answer…