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Gina Perrelli

Cofounder, Stay AI

Search every verified Gina Perrelli interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Gina Perrelli, cofounder of Stay Ai, appeared on The Orita Podcast in August 2026, where she discussed her background in retention marketing, including work with Red Bull and a ski resort turnaround, and the evolution of subscription tools. She said that the Shopify subscription API shifted subscription apps from payment processors to marketing tools, and she emphasized the importance of product detail pages and checkout offers for driving subscription adoption. Perrelli also advised merchants to set up pre-cancellation screens and upsell offers, noting that many companies do not run targeted cross-sells for subscription customers. Perrelli encouraged businesses to adopt AI tools like Claude, saying that companies not using such technology risk falling behind. She said she posts customer examples and tips on LinkedIn two to three times per week.

Recent appearances

  • Stay a While: Turning Subscriptions Into a Channel, Not a Checkbox

    August 19, 2026 · 📺 Orita

    In this episode of The Orita Podcast, Aaron Schwartz sits down with Gina Perrelli. Gina learned retention marketing driving a Mini Cooper for Red Bull, where the cans had to be chilled for two hours and could never be dented. That obsession with every touchpoint now runs Stay AI. • From Red Bull wings team to a Chapter 11 ski resort turnaround, and the consultant from that project who became her co-founder • Why the Shopify subscription API changed everything: subscription apps stopped being payment processors and became marketing tools • The breakup analogy for cancellation flows, and why a…

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  • The Retention Revolution: Turning Customers Into Lifelong Advocates — EEE Miami 2026

    May 02, 2026 · 📺 Absolute Web

    The future of ecommerce isn’t just about acquiring customers… it’s about keeping them. At EEE Miami 2026, this panel dives deep into the retention revolution and how top brands are turning first-time buyers into lifelong advocates. Featuring: Ellen Zhang (Absolute Web) Hattie Gilpin (Wellbel) Gina Perrelli (Stay AI) Kellie Bailey (ONNIT) In this conversation, they break down what’s actually working in retention today, from subscription strategy to lifecycle marketing, and why brands need to rethink how they approach customer relationships. 👉 What you’ll learn: Why retention is now a core g…

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  • How to Build a Subscription Program that ACTUALLY Retains

    September 03, 2025 · 📺 Stay AI

    In this episode of Chew on This, Gina Perrelli, CEO of Stay AI, sits down with Nick Shackelford, Head of Retention and Subscription at Brez, to explore how this bootstrapped alcohol-alternative beverage brand scaled from 200 subscribers to nearly 15,000 active subscribers in just two years. Nick shares the raw truth about growing a subscription program in the competitive beverage space, including major wins and painful lessons learned. Learn how Nick: 🍺 Built Brez as a premium non-alcoholic alternative targeting health-conscious consumers and weekend warriors 📈 Achieved 40-60% retention rates…

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  • The Strategies Behind Alice Mushroom's Viral Success

    July 22, 2025 · 📺 Stay AI

    In this episode of Chew on This, Gina Perrelli, CEO of Stay AI, sits down with Charlotte Cruze, Co-Founder of Alice Mushrooms, to dive deep into how her functional mushroom chocolate brand built one of the most compelling subscription experiences in the wellness space. From accidental afterthought to retention powerhouse, Charlotte reveals how Alice transformed their subscription program into a customer journey that feels more like joining a club than buying supplements. Learn how Charlotte: 🍫 Solved the functional mushroom adoption problem by pairing slow-acting adaptogens with fast-acting n…

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  • Driving Retention for Shopify Brands with Stay.ai

    April 09, 2024 · 📺 StubGroup

    Join John Horn from StubGroup and Gina Perrelli CEO & Cofounder of Stay.ai for a webinar and Q&A session for Shopify brands keen on developing strong subscription programs. This session covers everything from understanding different subscription models to optimizing your current subscription offering and how to measure success. Learn how personalizing subscription options can enhance customer experience and loyalty, along with strategies to overcome common challenges in subscription programs. Drawing on Gina from Stay AI's expertise as both a retention marketer and co-founder, this…

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  • In Clear Focus: Subscription As A Performance Channel with Gina Perrelli

    March 04, 2024 · 📺 In Clear Focus

    IN CLEAR FOCUS: Our guest is Gina Perrelli, a retention marketing expert and the co-founder of Stay Ai, a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel and how Stay's platform can help DTC marketers optimize their programs. Gina discusses changing customer expectations and the potential for subscription models across various product categories, highlighting the importance of testing and customer feedback in refining retention strategies.

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  • Subscriptions is a Performance Channel | Gina Perrelli | Stay Ai | Bonus Episode

    August 24, 2023 · 📺 Honest Ecommerce

    Gina is a long-time operator and advisor in the consumer industry. She started her career in Email and Content Management and has since emerged as one of the industry’s most pronounced thought leaders on all things customer experience and retention. 5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and…

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  • Keep Your Customers Longer With Subscriptions I Meet Gina Perrelli - Co-Founder, Stay.ai

    May 19, 2023 · 📺 Mark Milutin

    In this episode, this is what we cover: 00:00 The Goal Of Retextion To Stay.ai's Rebranding 02:40 How Gina Accidentally Launched Her Marketing Career 11:00 The Mass Termination Of My Coworkers By A Consulting Firm 18:00 The Evolution Of Business Into App Development 25:46 Challenges In The Onboarding/Hiring Process 27:34 Top-Performing Clients On The Platform Show Notes: Gina's Twitter:   / ginaperrelli   Stay.ai: https://stay.ai Shopify / E-commerce Brands - If you would like my team and me to run your retention marketing (Email, SMS, PUSH), let's get you started with a free Brand Rete…

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  • Gina Perrelli | The Retention Specialist | Founder of Stay Ai | NMT EP26

    April 19, 2023 · 📺 New Money Talks

    POWERED BY: 🎯 Scale Your Brand Stress-Free with Shipdudes: https://www.shipdudes.com/book-a-call The fastest way to outsource your eCom fulfilllment without the headaches ——— In this episode, we are thrilled to have Gina Perrelli, a female entrepreneur and the CEO of StayAi, a software company that provides tools to help businesses improve their subscription revenue through AI-powered acquisition, retention, and churn reduction techniques. StayAi has quickly established itself as a leader in the subscription-based industry, with a focus on using technology to drive growth and improve customer…

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  • Meet Stay AI Co-Founders Pierson Krass and Gina Perrelli

    February 16, 2023 · 📺 York IE

    Stay AI, a member of York IE's seventh investment cohort, is the platform to help ecommerce brands actively grow subscription revenue. Meet co-founders Pierson Krass and Gina Perrelli, learn more about Stay AI and find out why they wanted to work with us. Explore our investment opportunities here: https://york.ie/investments/

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  • How To PROPERLY Increase Customer Retention W/ Gina Perrelli - Adspend EP 17

    July 11, 2022 · 📺 Triple Whale

    In this episode, we go over how to best retain customers with Gina Perrelli #Adspend #EP17 📧Subscribe to Whale Mail for exclusive industry insights and in-depth marketing breakdowns: https://www.getrevue.co/profile/tripl... 🐦 Follow us on Twitter for Industry insights   / triplewhale   Follow the people featured in this episode here: Rabah's Twitter:   / rabahrahil   Ash's Twitter:   / ashvinmelwani   Gina's Twitter:   / emaillikeagi   How To PROPERLY Increase Customer Retention W/ Gina Perrelli - Adspend EP 17 dtc,customer retention,customer retention strategies,customer loyalty,digita…

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →