Cofounder, Cognitiv
Search every verified Aaron Andalman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Aaron Andalman, cofounder and chief science officer at Cognitiv, discussed the role of AI in media investment during an August 2025 panel with Digitas North America's Liane Nadeau. He said AI is not a strategy itself but an enabler of one, and expressed interest in AI applications that identify unknown problems rather than only solving current ones. He also identified generative AI for creative work as an underrated opportunity for marketers in the next ten months, noting that media-side adoption has progressed further than creative-side adoption. In an April 2025 podcast interview, Andalman discussed the relationship between neuroscience and artificial intelligence, drawing on his background studying songbirds. He said he is optimistic about foundation models and their potential applications, including in education, while noting that current neural networks are still far from artificial general intelligence. He also described his work at Cognitiv, where his team builds machine learning systems that bid in real-time advertising auctions, and has previously argued that incremental cost per acquisition provides a more accurate measure of advertising effectiveness than standard CPA.
Join Liane Nadeau (Digitas North America) and Aaron Andalman (Cognitiv) as they explore how deep learning is reshaping media investment strategies. Learn how adaptive, real-time decision-making is driving performance at scale and opening new avenues for growth. This panel is part of our series of intimate discussions with bold brands who are leaning into innovation to power what’s next.
I sat down with Dr. Aaron Andalman, the Chief Science Officer and co-founder of Cognitiv. Andalman holds a PhD in neuroscience, and so today, we’re breaking down the gaps, connections and inspirations between AI and neuroscience; all the things we’ve learned and the many things we still don’t know. Episode links: The giant squid: / from-squids-to-ai-how-neuroscience-and-phy... Neuroscience and AI: https://neuroscience.stanford.edu/new... The specter of AGI: https://www.thedeepview.co/p/how-big-... Scale it up: https://www.thedeepview.co/p/progress... Animal intelligence: https://www.di…
Dr. Aaron Andalman is a computational neuroscientist turned entrepreneur who has a deep understanding of both biological and artificial neural networks. He is currently the Chief Science Officer and co-founder at Cognitiv, a company that helps marketers place ads using artificial intelligence algorithms. Read Interview: https://stemtothesky.org/interview/aa... Learn More: Cognitiv: https://cognitiv.ai/ SciKit Learn: https://scikit-learn.org/stable/ TensorFlow: https://www.tensorflow.org/ PyTorch: https://pytorch.org/ Questions: 00:00 Intro 00:43 How have your experiences in college and grad…
Listen to Cognitiv Co-Founder and Chief Science Officer Co-founder and Chief Science Officer, Aaron Andalman discuss why “Cost Per Acquisition” is a misleading phrase and why it does not actually measure the cost of acquiring a new customer. He'll also dive into: Why accurate measurement is worth the overhead of showing PSAs. How incremental CPA allows accurate measurement of performance in complex multi-channel settings. And so much more!
Aaron Andalman (Stanford University) discusses various properties of extracellular electrodes used for electrophysiology for neuroscience research. This is the first of 4 talks at EBAE 3: A forum on in vivo recording approaches, which occurred at Stanford University on 12/5/2012, organized by Alex Goddard and Koji Takahashi. for more information, visit http://clampthis.wordpress.com
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