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Jeremy Fain

Cofounder, Cognitiv

Search every verified Jeremy Fain interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jeremy Fain, co-founder and CEO of Cognitiv, has been discussing the evolution of deep learning in advertising and its applications beyond marketing. In interviews and conference appearances, he has recounted founding Cognitiv in 2015 with the premise that deep learning could predict consumer behavior, and he has stated that the industry has since caught up to that view, with AI and deep learning now often treated as synonymous. He has described Cognitiv’s product suite, including a managed-service DSP, a curation product called Dynamic Deals, and Context GPT, which he said was the first contextual product allowing users to create custom segments via prompts. Fain has also said that advertisers should ask whether they own their AI technology and has argued that deep learning, rather than large language models alone, can help brands move beyond click-based metrics to business KPIs. Fain has also spoken about AI’s role in family life, advising parents that tools like ChatGPT, Gemini, and Microsoft Copilot can help with homework and meal planning, while cautioning that children should not use them as a shortcut to avoid learning. He has discussed the need for industry-wide identity solutions in a cookieless future, noting that Apple has already removed cookies for a large share of users. Additionally, Fain has described co-founding the Trident Swim Foundation, a charity that provides swimming and study skills programs in New York and Los Angeles schools, and has said that starting a charity does not require quitting one’s day job.

Recent appearances

  • The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing

    July 14, 2026 · 📺 ADWEEK

    In this episode of Adspeak by ADWEEK, Jeremy Fain, CEO and Co-founder of Cognitiv, explores how deep learning is reshaping the future of advertising. Jeremy explains why the true power of AI in marketing comes from leveraging massive data sets, predictive algorithms, and real-time optimization, not just generative tools. He breaks down how marketers can use first-party data, granular audience signals, and continuous learning loops to improve targeting, personalize creative, and drive stronger campaign outcomes. From predicting creative performance before impressions are purchased to unlockin…

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  • Assembly x Cognitiv at POSSIBLE 2026

    July 06, 2026 · 📺 Assembly

    Bria Bryant, Assembly’s Global CMO, sits down Jeremy Fain, CEO and co-founder of Cognitiv, in the Assembly Content Cabana during the POSSIBLE conference in Miami, FL.

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  • Raising Kids with AI: What parents need to know

    September 29, 2025 · 📺 WUSA9

    Jeremy Fain, CEO and Co-Founder of Cognitiv tells us what parents need to know about raising their kids in the world of AI and how it can actually help them.

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  • Open by Design: Horizon’s Blueprint for Smarter, More Agile Media Innovation

    August 12, 2025 · 📺 Cognitiv

    Join John Koenigsberg (Horizon Media) and Nav Singh (Horizon Media) as they share how the company is building a flexible, open ecosystem to deliver smarter audience solutions with moderator Jeremy Fain (Cognitiv). Discover how openness, transparency, and agility are driving better outcomes for clients. This panel is part of our series of intimate discussions with bold brands who are leaning into innovation to power what’s next.

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  • Cognitiv CEO: Deep Learning, Not Hype, Will Define the Future of Advertising AI

    May 27, 2025 · 📺 BeetTV

    MIAMI - A decade after launching Cognitiv with the vision that deep learning would revolutionize advertising, Chief Executive and Co-Founder Jeremy Fain says the industry is finally catching up to that belief — even if much of the current buzz around AI is misplaced. “We started 10 years ago with this idea that deep learning would be the key to predicting consumer behavior,” Fain said in this interview with Beet.TV contributor David Kaplan at the Possible conference. “And we’ve seen that borne out.” Roots in predictive modeling While recent headlines have focused on large language models li…

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  • How Deep Learning Predicts Consumer Behavior — Jeremy Fain, Cognitiv | Decoding AI for Marketers

    November 07, 2024 · 📺 Marketing + Media Alliance (MMA)

    How Deep Learning Predicts Consumer Behavior — Jeremy Fain, Cognitiv | Decoding AI for Marketers Customer acquisition costs keep climbing while most marketers still optimize on five or ten variables. Cognitiv co-founder Jeremy Fain argues thousand-feature neural networks are the only honest way to put the right message in front of the right person, in the right place, at the right time. This episode explains why AI stopped being a sideshow joke and started running silently underneath programmatic media. Greg Stuart and Rex Briggs sit down with Jeremy Fain, CEO and co-founder of Cognitiv, to…

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  • Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitiv’s Fain Says

    April 24, 2024 · 📺 BeetTV

    MIAMI — How do you understand consumer behavior in the multi-channel world of abundan ce, choice and fragmentation? Jeremy Fain is bringing “deep learning” to the party. In this video interview with Beet.TV at POSSIBLE 2024, the CEO and Co-Founder of Cognitiv explains why the technology could help the ad business. Ingesting First-Party Data: The Fuel for Deep Learning "Deep learning, this technology that powers self-driving cars and Siri and Alexa... would be a better way to predict consumer behavior," Fain says. Cognitiv offerings include predictive analytics, custom AI models, and media b…

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  • Ep. 34: A Deep Dive Into Bid Shading and Programmatic ft. Cognitiv - AdTech Heroes (Season 2)

    September 18, 2023 · 📺 Seedtag

    In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: Jeremy's not traditional journey into entrepreneurship. What does Cognitiv do? What is bid shading?

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  • The Evolution Of AI In Marketing | Jeremy Fain, Co-founder and CEO of Cognitiv

    January 12, 2023 · 📺 BDEX LLC

    This week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv. With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field. He holds a BS in Electrical Engineering from Yale University and an MBA from Columbia Business School. During the episode, we will discuss the evolution of AI in marketing, the benefits of deep learning in adver…

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  • Sponsor Spotlight Presentation Cognitiv

    May 10, 2022 · 📺 MediaPost Live

    Dynamic Deals: The Future of Media Trading Today's media landscape is increasingly complex with buyers facing a myriad of challenges while trying to reach consumers in relevant and privacy friendly ways. From severe time limitations, and the inability to scale manually optimized tactics among other set-backs, the ability to reach the right audience, in the right place at the right time has felt unattainable...until now. In this session, Jeremy Fain, CEO & Co-Founder, Cognitiv will introduce the game-changing solution media traders have been longing for, Dynamic Deals. Presenter: Jeremy Fai…

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  • Jeremy Fain - Cognitiv - What Fuels You

    November 23, 2021 · 📺 What Fuels You Podcast

    Jeremy Fain is the CEO and Co-Founder of Cognitiv. With over 20 years of interactive experience across agency, publisher, and ad tech management, Jeremy led North American Accounts for Rubicon Project before founding Cognitiv. At Rubicon Project, Jeremy was responsible for global market success of over 400 media companies and 500 demand partners through Real-Time-Bidding, new product development, and other revenue strategies, ensuring interactive buyers and sellers could take full advantage of automated transactions. Prior to Rubicon Project, Jeremy served as Director of Network Solutions for…

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  • The Future of Customer Acquisition

    February 04, 2021 · 📺 Cognitiv

    Cognitiv CEO, Jeremy Fain, explores what role does deep learning is playing in effective customer acquisition, retention, and more.

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →