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Roy Baharav

Cofounder, Hi Auto

Search every verified Roy Baharav interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Roy Baharav, CEO and co-founder of Hi Auto, has been promoting the company's conversational AI technology for restaurant drive-thrus. In interviews, he stated that Hi Auto's AI order-taking system is deployed at over 1,000 locations worldwide, with reported figures of 93% order completion and 96% accuracy in 2026, and nearly 1,000 drive-thrus with 97% accuracy in 2025. He described the drive-thru environment as "chaotic" and said the company uses a "human in the loop" fallback to maintain accuracy when the AI is uncertain. Baharav also discussed partnerships with brands such as Burger King, Checkers, Rally's, and Bojangles, noting that adoption typically begins with pilots due to the significance of replacing a frontline position. Baharav has framed the technology as addressing labor challenges, including rising minimum wages and high staff turnover, and as a tool to improve order consistency and increase average ticket sales by 1-2%. He stated that restaurants face pressure from rising labor and food costs and that automation is a focus for efficiency. He also said that while AI may eventually lead to restaurants operating with fewer employees, the near-term stage involves employees working alongside connected devices and data. Baharav acknowledged that implementing the technology is not a simple matter of using general-purpose AI, citing the complexity of drive-thru conversations, and emphasized the importance of accuracy to deliver return on investment.

Recent appearances

  • How AI Is Transforming Drive-Thrus | Hi Auto CEO Roy Baharav at the NYSE

    April 21, 2026 · 📺 LilaMax Media

    https://hi.auto From the New York Stock Exchange, Jane King speaks with Roy Baharav, CEO and Co-Founder of Hi Auto, about how conversational AI is transforming restaurant drive-thrus. Hi Auto is deploying AI-powered order-taking technology across more than 1,000 locations worldwide, helping restaurants improve speed, accuracy, and efficiency. The platform integrates seamlessly with existing systems, understands natural language, and enables consistent upselling — allowing staff to focus on food preparation and operations. As labor challenges continue to impact the quick service restaurant in…

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  • SF Tribune: AI Is Taking Over the Drive-Thru, Hi Auto's CEO Explains How

    August 31, 2025 · 📺 Omri Hurwitz

    Fast-food chains are under pressure from rising labor and food costs. Hi Auto CEO Roy Baharav talks with Omri Hurwitz to reveal how voice AI is transforming the drive-thru experience to boost efficiency, cut costs, and deliver consistent customer service. With nearly 1,000 drive-thrus live and 97% accuracy, Hi Auto is leading the AI shift in quick-service restaurants. Hear how the company partners with brands like Burger King and Checkers, why adoption isn’t as “easy a sell” as it looks, and where AI in restaurants is heading next.

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  • Revolutionizing Drive-Thrus with Voice AI: Insights from Hi Auto's CEO Roy Baharav

    June 13, 2025 · 📺 Temy

    In today’s fast-paced world, consistency and efficiency are key, especially in the quick-service restaurant industry. That’s where Hi Auto comes in—redefining the way drive-thrus operate with cutting-edge Voice AI technology. I had the opportunity to speak with Roy Baharav, CEO & Co-Founder of Hi Auto, to dive deep into how their system is making waves in the industry. The company’s AI not only improves labor efficiency but also enhances customer experience and even drives up average ticket sales by 1-2%—a huge win in the highly competitive fast-food world. As Roy explains, "Even a 1-2% incre…

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  • ChatGTM S1 Ep1: Roy Baharav ~ CEO High Auto / AI in QSR Drive-Thru

    December 03, 2024 · 📺 The ChatGTM Podcast

    In this forward-looking episode of the Chat GTM Podcast, hosts Michael Beck and Chad Horn sit down with Roy Baharav, CEO and co-founder of Hi Auto, to explore how conversational AI is revolutionizing the quick service restaurant (QSR) drive-through experience. Together, they dive into the real-world application of voice AI in one of the most operationally intense environments in hospitality, unpacking how automation is driving consistency, improving order accuracy, and solving long-standing labor challenges in the QSR industry. The conversation covers a wide range of topics; from the developm…

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  • The Future Of Drive Thru Automation (Feat. Hi Auto)

    September 01, 2022 · 📺 CUSI Companies

    Ryan Huffman, VP Of Strategic Partnerships at CUSI Companies, talks with Roy Baharav, CEO of Hi Auto, and Eze Fiszerman, Head of Customer Success at Hi Auto, on all things AI technology and how Team CUSI helps implement tech into the QSR space. Learn more on How CUSITech partners with Hi Auto to create this truly intuitive experience. ✔️www.teamcusi.com ✔️www.hi.auto

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →