One Shutdown Away from Reinventing Everything
When COVID shut the world down, Carlo Cisco didn't freeze β he rebuilt. In this episode, the founder of Select breaks down how aΒ ...
Cofounder, Select
Search every verified Carlo Cisco interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Carlo Cisco, founder and CEO of Select, has described the company as a digital membership community and concierge service that provides access to exclusive events, pricing, and perks at over 1.5 million partner locations worldwide. In recent appearances, Cisco stated that Select is "bridging the membership into financial services," including a members-only investment syndicate for private venture opportunities and a forthcoming credit card that will integrate the membership benefits. He noted that the company is "growing roughly 50% year-over-year" with "retention at record highs," and said the business "can definitely be on an IPO path if that's the direction we choose." Cisco also highlighted the development of a travel planner AI that builds multi-day itineraries in about 30 seconds, and emphasized that as a private paid membership community, Select is not subject to the pricing parity rules that dominate online travel agencies. Cisco has discussed the company's performance during the COVID-19 pandemic, stating that when "the world shut down" and "95% of what we do" closed, Select "innovated a bit, added some new benefits, hosted a lot of digital events and ultimately increased our renewal rate during the pandemic." He described the company's go-to-market strategy as using Meta as the primary paid channel, supplemented by Twitter, LinkedIn, member referrals, and partnerships with brands and communities. Cisco has also commented on the role of artificial intelligence, noting that Select built its first internal AI in 2018 to help concierges scale volume and improve quality, and that the company views AI as a way to "augment humans, not replace them."
“When the world shut down, thankfully we were able to innovate a bit, add some new benefits, host a lot of digital events and ultimately increased our renewal rate during the pandemic β which was a pretty unique achievement and helped unlock a faster rate of growth across the business.”
“At a very high level, Select is a digital membership community and concierge service that connects people with exclusive experiences, insider pricing, and VIP perks and treatment.”
“On average members redeem about 3x the annual fee in raw dollar value of benefits β the annual fee right now is $695 β so from a monetary perspective if you can get a 3x ROI on something that's really compelling.”
“As a private paid membership community, we're not subject to the pricing parity rules that dominate OTAs, so we can offer different rates and special treatment like room upgrades and other perks that you don't see all in one program elsewhere.”
When COVID shut the world down, Carlo Cisco didn't freeze β he rebuilt. In this episode, the founder of Select breaks down how aΒ ...
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Carlo Cisco is the Founder and CEO of Select (www.meetselect.com), an exclusive credit card and community for HNI.
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