Nick Venti

Cofounder, +MUSIC AI

Search every verified Nick Venti interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Nick Venti, co-founder and CEO of PlusMusic, discussed the company’s mission and his background in a podcast interview published in August ​2024. He described PlusMusic as building an AI that converts music into game soundtracks, allowing gamers to customize music based on gameplay and remove stems for a personalized experience. Venti, who studied history before working as a musician and music business entrepreneur, said the company’s thesis is that music consumption is shifting toward digital experiences like video games, particularly among younger generations. He noted that many Gen Z and Gen Alpha players often turn off in-game music or use workarounds like piping Spotify through Discord, which he described as disconnected experiences that PlusMusic aims to address. Venti also reflected on broader industry changes, discussing the decline of older music industry models post-Napster and questioning whether streaming services like Spotify are an endangered species. He suggested that new generations will have their own music consumption habits and that businesses must adapt to changing marketplace values, drawing parallels to how horse-and-buggy-era products lost relevance. He offered advice for aspiring entrepreneurs, emphasizing the need to identify what holds value to people and markets rather than relying solely on instinct.