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Randa Minkarah

Cofounder, Resonance AI

Search every verified Randa Minkarah interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Randa Minkarah, co-founder and COO of Resonance AI, has discussed the company’s work in using artificial intelligence to analyze long-form video content, such as TV series and films, to provide insights into why it resonates with audiences. In interviews, she described the company’s rebranding from Transform Digital to Resonance AI, explaining that the new name better reflects its focus on measuring content resonance. She noted that the platform examines elements like viewer engagement and can help predict performance, including for commercials, and mentioned interest in expanding to short-form content, such as YouTube channels. She also discussed the potential use of facial-expression tracking technology, stating that some companies already employ it to gauge viewer reactions, though Resonance AI has not yet adopted that approach. Minkarah has emphasized the role of sales skills in entrepreneurship, saying that co-founders must be able to sell and handle rejection. She also spoke about the media industry’s reliance on intuition rather than data, contrasting it with other sectors that use analytics for decision-making. In discussing company culture, she described Resonance AI as operating horizontally rather than top-down, with co-founders sometimes being outvoted on decisions, such as color palette choices. She has also touched on work-life balance, noting the importance of being intentional about personal time, especially while working from home.

Recent appearances

  • Unleashing The Power Of Ai: Randa Minkarah's Game-changing Strategies For Media And Marketing

    June 14, 2021 · 📺 The Jason Cavness Experience

    Randa Minkarah - Technology and media expert experienced in the application of AI for Media We talk about the following How she started in media. Resonance AI The Girls Scouts Investing Challenge of being an entrepreneur Randa’s Bio Randa Minkarah is a dynamic executive leader advancing the media industry through her background in technology, broadcast, digital and mobile. She combines extensive sales, management and business development experience with an exceptional ability to drive growth, revenue and profit by implementing innovative solutions. Ms. Minkarah has successful…

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  • School, Stage & Screen: Ep. 8 Excerpt with Randa Minkarah, Co-Founder of Resonance AI

    May 24, 2021 · 📺 College-Conservatory of Music University of Cincinnati

    University of Cincinnati College-Conservatory of Music alumni Brian J Leitten (BFA E-Media, '02) and Dylan Mulvaney (BFA Musical Theatre, '19) give you a sneak peek at Episode 8 with Randa Minkarah (BFA Broadcasting, ’82), Co-Founder of Resonance AI. Minkarah shares how her company uses technology to study long-form content. She's changing the future of media. Listen to the full episode on Monday, May 24! Details at ccm.uc.edu/school-stage-screen “School, Stage & Screen” is an exciting new podcast that focuses on success stories and fantastic failures from the entertainment industry. Separa…

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  • Televisionation: Randa Minkarah, Co-Founder and COO of Resonancea.i

    July 07, 2020 · 📺 tvoftomorrow

    ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Randa Minkarah, Co-Founder and COO of Resonancea.i, a company that offers an AI-powered platform which is designed to provide insights into why video content (including, for example, TV series, network news broadcasts and films) works or doesn’t. Among other things, she discusses the company’s recent rebranding (it was formerly known as Transform); explains how it uses AI to examine a piece of vi…

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