Martin Renaud

Executive VP and Chief Marketing & Sales Officer, Mondelez International

Search every verified Martin Renaud interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Martin Renaud, Executive Vice President and Chief Marketing & Sales Officer at Mondelez International, has discussed the company's approach to brand management, digital transformation, and sustainability. He stated that Mondelez balances global brands, which account for 50-55% of its business, with local brands. Renaud noted that the company has been navigating inflation by adjusting pricing while continuing to invest in its brands. He described the company's sustainability efforts, including programs focused on cocoa and wheat sourcing and a goal of being CO2 neutral by 2030, and said that sustainability was added as a fourth pillar of the company's strategy. Renaud has emphasized the importance of digital transformation in marketing, stating that the majority of the company's media investments are in digital channels and that it is working on personalization and first-party data. He highlighted creative campaigns for brands such as Cadbury, Milka, and Oreo, and said the company measures creative effectiveness through pre- and post-testing. Renaud also discussed the company's purpose of "snacking made right" and said that Mondelez increased its marketing investment in 2020, which he credited with helping the company gain market share.