Executive Vice President & President of Commercial Health Benefits, Elevance Health
Search every verified Charles Kendrick interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2023 appearance, Charles Kendrick discussed Elevance Health's rebranding from Anthem, describing the company as having "truly evolved into something greater than an insurance organization." He stated that the new name was introduced to reposition the company as "a health company" and to create a holding company name that could encompass Anthem Blue Cross Blue Shield, the new WellPoint brand, and the Carillon services brand. Kendrick noted that the rebranding required shareholder approval and was completed over the course of about a year. Kendrick said the company's purpose is "to improve the health of humanity," and he cited proof points such as helping people access care and healthy food, and addressing food insecurity. He also mentioned mental health as a key area of focus, stating that the company has "tons of different resources" to help individuals from that perspective.
“Elevance Health actually is a new name that we introduced in June. You may know the company previously as Anthem, but over the past three to five years we've truly evolved into something greater than an insurance organization.”
“Our company truly is a health company and we introduced the name Elevance Health in June to really reposition ourselves as a different company.”
“Anthem Blue Cross Blue Shield's not going away; it's one of our strongest go-to-market brands, but we wanted to create a holding company name that allowed us to talk about Anthem Blue Cross Blue Shield, our new brand WellPoint, and Carillon being our services brand as well.”
“For a Fortune 20 company to be able to rename a company, get it out there, we actually had to ask our shareholders for approval as well to go through that process and ultimately launch the new brand.”
Purpose took center stage when Anthem Inc. launched its new identity as Elevance Health. “The challenge was to find a word that ...
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