What’s in a Name? Elevance Health CMO Shares Insights from Rebranding
Purpose took center stage when Anthem Inc. launched its new identity as Elevance Health. “The challenge was to find a word that ...
Executive Vice President & President of Commercial Health Benefits, Elevance Health
Search every verified Charles Kendrick interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2023 appearance, Charles Kendrick discussed Elevance Health's rebranding from Anthem, describing the company as having "truly evolved into something greater than an insurance organization." He stated that the new name was introduced to reposition the company as "a health company" and to create a holding company name that could encompass Anthem Blue Cross Blue Shield, the new WellPoint brand, and the Carillon services brand. Kendrick noted that the rebranding required shareholder approval and was completed over the course of about a year. Kendrick said the company's purpose is "to improve the health of humanity," and he cited proof points such as helping people access care and healthy food, and addressing food insecurity. He also mentioned mental health as a key area of focus, stating that the company has "tons of different resources" to help individuals from that perspective.
Purpose took center stage when Anthem Inc. launched its new identity as Elevance Health. “The challenge was to find a word that ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Charles Kendrick.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →
Pro unlocks every transcript in full, plus unlimited search across every executive and company we cover.
50% off appliedPulling data at scale? The Data API gives you 30,000 transcripts a month over REST, MCP and JSON.
Compare all plans