Senior Vice President of Vertical Business Units & President of ADI EMEA, Analog Devices
Search every verified Martin Cotter interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Martin Cotter, President of ADI EMEA and Vice President of Industrial Multi-Markets at Analog Devices, has discussed the company's focus on "powering the intelligent Edge" through technologies for sensing, precision, and high-speed power. In a 2023 interview at SPS, he stated that the deployment of intelligent Edge technologies is aimed at increasing efficiency, noting that "about just under 40% of energy is used in factories" and that these technologies are "all about getting more out of the same energy or less energy." Cotter said the company has a goal of enabling "2x efficiency of every industrial and building" and that "we need to get twice the efficiency out of every joule of energy that we use today" to meet climate targets. He described co-creation with customers, such as General Motors on wireless battery management systems, as a method to solve architectural problems, and noted that many investments are "aimed at a very big efficiency of purpose." In a 2016 interview, Cotter described Analog Devices as "the measurement sensing company" that captures data at the sensor and analyzes it to transform it into information, adding value through analytics at the node and the cloud. He said the company's role is "all about solving problems" and that IoT provides "the capability to analyze data and make much more of an impact from what we measure right to the end application." Cotter characterized IoT as being "about exploring problems, partnering with different people in the ecosystem, and innovating to results we didn't have before," emphasizing that the IoT business will be a combination of technologies optimized together rather than owned by one company.
“Our role in the world is to power the intelligent Edge. When you look at this world of AI and new digital factories, that's very much our world.”
“About just under 40% of energy is used in factories, and about another pretty much bringing it up to 50% is used in factories and buildings. As we deploy these intelligent Edge technologies, they're all about getting more out of the same energy or less energy.”
“We need to get twice the efficiency out of every joule of energy that we use today, and that is the best chance the world has in driving to the 1.5 degree climate Accord.”
“Getting a couple of more percent efficiency on power management drives a direct efficiency in terms of the overall energy of the data center or the factory or wherever it might be.”
“Automation is a digital factory that replaces what used to be a person walking around with a clipboard with always-on real-time representation of the factory. This has a huge impact on efficiency and energy savings.”
“Co-creation is really looking at the problem of the customer at an architectural level. Semiconductor can now do more at the end application than would have traditionally been possible.”
“Wireless battery management systems take a huge wiring harness out of the car but with the same robustness of connectivity and control. This technology gives about 20% extra range in the car and is being adopted faster thanks to collaboration with customers like General Motors.”
“We have a goal of enabling 2x efficiency of every industrial and building, which accounts for 50% of the energy. We also see a 9x increase in the use of green sources of energy in our EV team, which is already about 30% of ADI's business and growing.”
“Many investments are aimed at a very big efficiency of purpose. We have 8 billion people on the planet now but too few skilled people in industries. We should embrace technology to get to a future that is much greener and more efficient.”
“Ultimately, it will result in fewer factories but they'll be much more efficient and have much higher output.”
“Analog Devices fits into IoT as the measurement sensing company that captures data at the sensor, converts it with signal processing, and analyzes the data to transform it into information, adding huge impact in terms of final value for the application itself.”
“With deep domain knowledge and cloud computing, we are now able to add to our sensing and measuring capabilities the ability to have analytics at the node and at the cloud, adding value at every point on the information journey for our customers, ourselves, and partners.”
“Our role is all about solving problems, transforming from product design to system solutions that make an even bigger impact, from the IC itself right up to the end application to generate and capture more value.”
“ADI's products and solutions are ever more important in this new wave of IoT, the wave of ubiquitous sensing where everything and everyone is being instrumented, allowing us to solve really difficult problems by combining data capture with deep domain knowledge.”
“IoT gives us the capability to analyze data and make much more of an impact from what we measure right to the end application, enabling solutions that were not possible before.”
Listen in as Martin Cotter, President EMEA and Vice President of Industrial Multi-Markets, explains how ADI is leveraging digital ...
Martin shares with us how sensors and cloud computing are adding value to the future of IoT. www.iotworldevent.com.
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