CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

Martin Cotter

Senior Vice President of Vertical Business Units & President of ADI EMEA, Analog Devices

Search every verified Martin Cotter interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Martin Cotter, President of ADI EMEA and Vice President of Industrial Multi-Markets at Analog Devices, has discussed the company's focus on "powering the intelligent Edge" through technologies for sensing, precision, and high-speed power. In a 2023 interview at SPS, he stated that the deployment of intelligent Edge technologies is aimed at increasing efficiency, noting that "about just under 40% of energy is used in factories" and that these technologies are "all about getting more out of the same energy or less energy." Cotter said the company has a goal of enabling "2x efficiency of every industrial and building" and that "we need to get twice the efficiency out of every joule of energy that we use today" to meet climate targets. He described co-creation with customers, such as General Motors on wireless battery management systems, as a method to solve architectural problems, and noted that many investments are "aimed at a very big efficiency of purpose." In a 2016 interview, Cotter described Analog Devices as "the measurement sensing company" that captures data at the sensor and analyzes it to transform it into information, adding value through analytics at the node and the cloud. He said the company's role is "all about solving problems" and that IoT provides "the capability to analyze data and make much more of an impact from what we measure right to the end application." Cotter characterized IoT as being "about exploring problems, partnering with different people in the ecosystem, and innovating to results we didn't have before," emphasizing that the IoT business will be a combination of technologies optimized together rather than owned by one company.

Recent appearances

  • Siemens & Analog Devices: Transforming Semiconductors with Sustainable Collaboration

    February 04, 2026 · 📺 Siemens Knowledge Hub

    Meet Martin Cotter and Rainer Brehm, leaders in driving innovation and sustainability. • Siemens-Analog Devices Relationship: Explore the unique 360-degree partnership between Siemens and Analog Devices, enhancing products through digital twins and energy management. • Modernization and Sustainability: Learn how both companies tackle industry challenges, focusing on sustainable supply chains and reducing carbon emissions. • Future Partnership: Discover how AI and smart manufacturing solutions like digital twins and machine learning are…

    Watch on YouTube ↗

  • Opportunity and Ambition, with Martin Cotter (Analog Devices)

    December 11, 2025 · 📺 Silicon Republic

    In this episode of The Leaders’ Room podcast, we speak to Martin Cotter, who leads Global Vertical Business Units and is president of EMEA at Analog Devices. Headquartered in Boston, Analog Devices has been in Ireland since 1976 and today its European hub in the country has a 2,000-strong team, mostly on the engineering side. We discuss the company’s investment with Stripe in the Immersive Software programme, as well as the iBio centre with Eli Lilly, both in the University of Limerick. Talent is everything, says Cotter, in an innovation-based company like Analog Devices. In an era when…

    Watch on YouTube ↗

  • ADI bets on Italy: the Milan Innovation Center at the center of the Intelligent Edge strategy

    October 10, 2025 · 📺 industria Italiana

    With 200 engineers already working, the new Milan hub integrates clients, business units, and sales in a single location, with the goal of developing AI solutions for healthcare, automotive, telecommunications, and consumer. A strategic investment that strengthens collaboration with universities and research centers, and promises a lasting impact on the regional economy. Martin Cotter, President, Adi Emea, Senior Vice President, Vertical Business Units of Analog Devices, tells us about it.

    Watch on YouTube ↗

  • Cloud & Intelligent Edge: Shaping the Future of 4IR | MWC 2024

    February 28, 2024 · 📺 Analog Devices, Inc.

    Join Martin Cotter, President of EMEA and SVP of Industrial & Multi-Markets at ADI, as he takes the stage at MWC alongside Aurelien Le Sant, CTO and SVP of Innovation & Technology Industrial Automation from Schneider Electric. They will share their vision on the future of industrial networking, how wireless connectivity will help complement sustainability metrics in digital factories, and the technological advances required to meet the expected growth in connectivity demands. Speakers: Martin Cotter, Senior Vice President, Industrial and Multi-Markets. Aurelien Le Sant, CTO and SVP Innovatio…

    Watch on YouTube ↗

  • SPS 2023 Martin Cotter discussing Intelligent Edge automations.

    November 20, 2023 · 📺 Analog Devices, Inc.

    Listen in as Martin Cotter, President EMEA and Vice President of Industrial Multi-Markets, explains how ADI is leveraging digital ...

    Watch on YouTube ↗

  • Martin Cotter, SVP Global Sales & Digital Marketing, Analog Devices

    January 10, 2020 · 📺 EE Times

    New tech enabling 5G, AVs and digital health - In the new world of connected intelligence, sensing will disrupt everything. With Analog Devices focused on bridging the physical world and the digital world, Martin Cotter explains what that means for industries from automotive and power to healthcare, consumer and the emerging 5G market. In particular, he highlights the importance of edge-based processing, extracting insights at the edge.

    Watch on YouTube ↗

  • Interview with Martin Cotter of Analog Devices

    June 07, 2016 · 📺 IoT World Today

    Martin shares with us how sensors and cloud computing are adding value to the future of IoT. www.iotworldevent.com.

    Watch on YouTube ↗

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →