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Wendy Bauer

Group President of Transportation & Electronics Business Group, 3m

Search every verified Wendy Bauer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Wendy Bauer, Group President of 3M's Transportation & Electronics Business Group, discussed the company's presence at the 2025 IAA Mobility show in Munich and the role of material science in advancing mobility. In interviews, she said that while the industry focuses on areas such as software-defined vehicles and next-generation powertrains, material science innovations are essential to enabling those broader advancements. She also cautioned against a focus on "tech for tech's sake," stating that the industry should prioritize technology as an enabler for meeting end-customer expectations and improving collaboration across sectors. At 3M's 2025 Investor Day, Bauer described the Transportation & Electronics business as a $7.4 billion operation serving vertical markets including automotive, aerospace, data centers, and semiconductors. She reported that the business achieved 90% growth in a key metric, up 600 basis points from the prior year, and delivered 69 new product launches, a 41% increase. She noted that the company measures automotive progress by penetration per vehicle, currently averaging approximately $22 per vehicle globally, and sees an opportunity to grow that figure to 1.5 times current levels. Bauer also referenced a new performance culture at 3M focused on prioritization, speed, and discipline. Earlier in her career, she served as general manager of Amazon Web Services for automotive and manufacturing, where she discussed cloud technology's role in automotive transformation and the importance of enterprise-wide thinking.

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