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Kimberly Storin

Chief Accounting Officer & Principal Accounting Officer, Zoom

Verified interview transcripts, podcast appearances, and direct quotes from Kimberly Storin, Chief Accounting Officer & Principal Accounting Officer at Zoom. AI-verified speaker identity with full-text searchable transcripts.

Recent appearances

  • Connecting brand to demand in a zero-click world: Insights from Zoom CMO Kimberly Storin

    August 26, 2026 · 📺 Deloitte Digital

    How can a well-known B2B brand move beyond what customers think they already know? In this episode, Kimberly Storin, CMO of Zoom, explains how marketing teams can shift brand perceptions and influence B2B buyer journeys by bringing together brand marketing, demand generation, content, and customer advocacy. Brand perception takes shape differently today. As more buyers begin their brand research using AI tools and zero-click search, buyers often form preferences and decisions before they ever engage with a brand directly. Marketers today may see only a small portion of the buyer journey an…

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  • ZOOM's CMO!! 🎯 Stop Calling It a Webinar 🍿 SPECIAL GUEST! Kimberly Storin

    April 17, 2026 · 📺 Jay Schwedelson

    Zoom became a verb for a reason, but most people are still sleeping on what it can actually do. Kimberly Storin, the CMO of Zoom, joined Jay Schwedelson with a take that might make you rethink your entire webinar strategy - the problem was never the format. It's the death spiral of treating every webinar like a lead machine. There's a smarter way to play it, and it starts with a phrase most marketers have never heard: preference formation. Follow Kimberly Storin on LinkedIn for her takes on modern marketing, webinar strategy, and building a brand at scale. Check out Zoom's webinar and virtual…

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  • From Meetings to Movement: Kimberly Storin on Brand, Attribution, and Zoomtopia

    October 16, 2025 · 📺 Attributa

    Drew Smith hosts Kimberly Storin, CMO at Zoom, for a candid look at leading marketing when everything’s changing. Kimberly traces her path from crisis comms and consulting to transformation roles at AMD and IBM, and into Zoom, where a challenger mindset fuels rapid experimentation. They cover why CMOs must act as chief market officers, how to balance long-term brand bets with near-term pipeline, and the rule that “if marketing is green, the business should be too.” Kimberly shares her three drivers of transformation: curiosity, agility, and calculated risk, plus how competitive insights, churn…

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