Head of Investor Relations, Nio
Search every verified Rui Chen interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2023 interview, Chris Chen, head of NIO Europe, discussed the company's approach to the European electric vehicle market. Chen stated that NIO's strategy is based on "long-term thinking, good preparations, and just keep patient," and described the competitive EV landscape as beneficial for sustainable growth. He attributed NIO's advantage to its in-house research and development and focus on smart platforms, which he said make its products more scalable and expandable. Chen outlined NIO's European expansion, noting that the company began its strategy in 2019 and launched in Norway in 2021, followed by Germany, Netherlands, Sweden, and Denmark in 2022. He described NIO's cars as "chargeable, swappable, and upgradable," highlighting battery swapping and subscription-based upgrades as features that provide flexibility for users. Chen characterized the current market as a good opportunity due to government policies for CO2 reduction and the maturity of smart electric technologies.
“We actually go back to our principles: long-term thinking, good preparations, and just keep patient. Keep being patient and of course there will be always a comeback from this competitive business.”
“Everybody realizes that EV is a trend and so everybody puts their effort and resources on EV technologies. This is actually good for a more sustainable future growth.”
“Our advantage is always going back to the technologies. We have our in-house R&Ds with originality and focus on smart platforms to make sure our product is more scalable and expandable.”
“Our car is chargeable, swappable, and upgradable, which means it supports charging by DC or AC, battery swapping, and battery upgrades with subscription fees for larger batteries. This is super flexibility for the users, bringing extra user experience.”
“We started the European expansion back in 2019. This has been a long-term strategy with a global setup including engineering centers in Oxford, San Jose, and Munich. We are born to be global.”
“We started implementation from 2020 and launched in Norway in 2021, followed by Germany, Netherlands, Sweden, and Denmark in 2022. We started from the very beginning to build up value for this market.”
“This is a good opportunity because of market trends and government policies for CO2-free initiatives, creating a more sustainable world. The technology and smart electric technologies are just at this level.”
Chris Chen, head of NIO Europe, reviews the outlook for electric vehicles in Europe.
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