Ulta Beauty's CMO on Marketing in the Age of AI
Ulta Beauty CMO Kelly Mahoney sits down with Jim Stengel at Cannes Lions to break down the Supergirl campaign, a 47-million-member loyalty program, and how AI is reshaping the customer experience. Recorded at Cannes Lions, this conversation goes inside one of retail's most ambitious marketing operations. Kelly Mahoney walks Jim Stengel through the Supergirl partnership with Warner Brothers, a 360 campaign that runs from a Milly Alcock ad to in-store merchandising and an original illustration across 250 stores. She explains how Ulta Beauty builds a brand that works across every generation, why…
