Leading Marketing Change at a 140-Year-Old Enterprise with Chris Bontempo
Chris Bontempo is the Chief Marketing Officer of Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization. Prior to joining Johnson Controls, Chris worked his way up at IBM from an Analyst to become the Chief Marketing Officer, IBM Americas. He’s especially passionate about how AI changes the marketing operating model and how marketing can own market intelligence to shape strategy. Chris joins Jon Miller to discuss the exact frameworks he uses to win C-suite trust, defend the marketing budget with the CFO, and turn agen…