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Selim Bassoul

Former Chief Executive Officer, President & Executive Director, SIX FLAGS ENTERTAINMENT -OLD

Search every verified Selim Bassoul interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Selim Bassoul, Chairman and CEO of Six Flags Entertainment, has described the company’s recent strategy as focused on "reinventing the customer journey." In interviews and public appearances in 2024, he stated that the company has "disrupted our business model" by changing its pricing, technology, and customer demographics. He said that Six Flags shifted its focus from primarily targeting teenagers and thrill seekers to attracting families and multi-generational groups. Bassoul noted that the company implemented technologies such as "Speedy Gates" to reduce entry times and a mobile app to improve navigation, and that it "fired customers who did not value our product or services" to reduce discounting. He reported that the company’s spend per customer per day increased from $18 in 2019 to $33 in 2024. Bassoul has also discussed the company’s upcoming capital investments, stating that 2024 and 2025 will see "the highest spending in capital expenditure in the history of our company," with a focus on "big rides" and theming to create immersive experiences. He identified climate change as "the biggest challenge for outdoor parks" and said Six Flags employs multiple meteorologists to monitor weather. Regarding the company’s financial position, Bassoul said that when he joined, the company had $2.6 billion of debt and was discounting, but that the company is now "recovering and doing the biggest merger in the industry." He has also spoken about his personal management philosophy, stating he is "guest obsessed" and spends time in parks reading social media feedback to identify "friction points."

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