Scott Lindquist

Executive Vice President & Chief Financial Officer, CNA FINANCIAL CORP

Search every verified Scott Lindquist interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Scott Lindquist, Executive Vice President and Chief Financial Officer of CNA Financial, appeared on the podcast "CMO Confidential" in September 2024 and again in September 2025. During the interviews, Lindquist discussed the relationship between CFOs and CMOs, emphasizing that successful CFOs act as business partners with deep strategic knowledge of how a company makes money. He stated that marketers should build alliances with finance by asking how they can help the CFO accomplish their job, and he advised that CMO candidates should always meet the CFO during the interview process. Lindquist also addressed marketing investment in the insurance industry, describing it as a "hotbed of marketing" where companies spend billions annually. He noted that actuaries and financial professionals have taken a "significant leap of faith" by investing in brand building, which requires a long-term view and an understanding of "marketing math" to justify returns over five to seven years. He explained that insurance companies typically have a cost of capital of 8 to 10 percent, and marketing investments must exceed that threshold by generating present value of future cash flows. Lindquist expressed frustration that internally built brand value does not appear on the balance sheet, unlike acquired brands.