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Brian Lawlor

President of Scripps Sports, EW SCRIPPS -CL A

Search every verified Brian Lawlor interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Brian Lawlor, president of Scripps Sports, discussed the company's first U.S. television deal with the Professional Women's Hockey League (PWHL) in a September 2026 interview with BNN Bloomberg. He said Scripps Sports had been following the league since its launch three seasons ago and, after the Olympics, approached the league about broadcasting a game nationally for the first time. Lawlor stated the partnership distributes games to more than 120 million U.S. households and has attracted what he described as "blue chip advertisers," including Molson Coors. Lawlor also outlined Scripps Sports' broader strategy, saying the company launched four years ago with a focus on local opportunities as regional sports networks declined, while also recognizing a lack of consistent visibility for women's sports in America. He said the company aimed to become a leader in women's sports, noting its broadcasts of WNBA, NWSL, and Major League Volleyball games. Lawlor described women's hockey as "an incredible sport" with speed and skill on par with the men's game, and expressed support for other networks like ESPN, ABC, and NBC also picking up women's sports, saying "the more the merrier" as it helps introduce these games to new fans.

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