Bruno Bertini

Recent appearances

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  Do More With Less with Bruno Bertini: The Value of Curiosity

  July 17, 2026 · 📺 OrbitalX

  Mark Choueke sits down with Bruno Bertini, Chief Marketing Officer at 8x8 and former Genesys marketing leader, to explore what it really takes to lead marketing when budgets, expectations and the pace of change are all increasing simultaneously. Having helped lead the turnaround of a public SaaS company, Bruno argues that today's best CMOs are no longer simply brand builders or demand generators. They are business operators first—leaders who understand the commercial engine of the company, obsess over measurement and performance, and then use curiosity and creativity to unlock growth. Drawing…

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  2026 CX Prediction: Adoption, Clarity, and Time-to-Value Will Win | Bruno Bertini (8x8)

  January 12, 2026 · 📺 Metric Sherpa

  As we head into 2026, customer experience leaders are facing a new challenge: technology is moving fast, but value isn’t always keeping up. In this conversation, Bruno Bertini, CMO of 8x8, shares one of the biggest lessons from 2025—and why it shapes a clear prediction for the year ahead: technological capability does not necessarily equal adoption and success. Bruno explains that while 2025 brought major advancements (especially in AI), many organizations struggled to translate those innovations into measurable value. The missing link wasn’t the technology itself—it was everything around it…

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  Brave Marketing in the Age of AI

  October 01, 2025 · 📺 6sense

  When AI cranks out faster campaigns and copycat content, brand and creativity are your only edge. In this episode, Bruno Bertini, Chief Marketing Officer at 8x8, joins Adam Kaiser to share how his team launched ‘The Power of You’ campaign, a bold brand play that put customers at the center and proved that AI can amplify creativity rather than dilute it. Bruno walks through the thinking behind the rebrand, why differentiation in SaaS can no longer rely on product alone, and how 8x8 used AI-powered production to create customer stories that were fun, emotional, and memorable, all while cutting…

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  Bruno Bertini's advice on becoming a modern CMO

  July 23, 2025 · 📺 Demandbase

  In this episode, Kelly Hopping sits down with Bruno Bertini, Chief Marketing Officer at 8x8, to explore what it takes to build an impactful career in marketing and lead with authenticity in today’s tech-driven landscape. Bruno shares how his unconventional journey—spanning customer experience, sales, and marketing—shaped his deep understanding of buyer psychology and organizational transformation. From orchestrating AI-powered brand strategies to leading a company-wide pivot from UCaaS to CX, Bruno offers pragmatic insights on harmonizing long-term brand equity with short-term revenue press…

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  AI CMO: Precision in Marketing

  April 25, 2025 · 📺 8x8

  In the Season 1 finale, AI CMO and Bruno Bertini unpack how AI shifts demand gen from reactive campaigns to predictive powerhouses with: Real‑time targeting 🔍 Dynamic personalization ✉️ On‑the‑fly optimization ⚙️

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  Meet AI CMO

  April 09, 2025 · 📺 8x8

  That's why 8x8 CMO Bruno Bertini built AI CMO—a Vampire for Data, a strategist for the bold, and a relentless force for growth.

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  198: Branding & Storytelling | Bruno Bertini, CMO @8x8Inc

  March 10, 2025 · 📺 Dan Sixsmith

  In this engaging conversation, Dan Sixsmith interviews Bruno Bertini, the CMO of 8x8, discussing the evolving role of the CMO in today's business landscape. Bruno shares insights on branding, storytelling in B2B, and the importance of customer experience. He emphasizes the need for CMOs to be business operators, bridging gaps between marketing, sales, and customer success. The discussion also touches on leadership styles, personal growth, and the significance of mentorship in shaping one's career. Bruno concludes with a powerful mantra: 'Enjoy being while becoming.' Takeaways Bruno Bertini e…

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  Reinventing Marketing with Bruno Bertini, CMO at 8x8

  June 24, 2024 · 📺 Finite by Clarity

  Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!

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