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George Colony

Founder, Chairman, Chief Executive Officer & President, Forrester Research

Search every verified George Colony interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. George Colony, founder and CEO of Forrester Research, has discussed his predictions for 2021, stating that the work-at-home contingent in the US could grow from around nine percent to nearly 20 percent over two years, while arguing that offices will remain important in a new hybrid work model. He also predicted that the Biden administration would bring structural market considerations to antitrust enforcement, commenting that Facebook should not have been allowed to acquire WhatsApp. Colony described the coming decade as potentially a "roaring 2020s" with released demand and extraordinary technology growth. In earlier appearances, Colony articulated his concept of the "age of the customer," asserting that empowered customers are disrupting industries and that all companies will become software companies, with software development as their primary asset. He has also discussed the "post-social web," predicting that social platforms requiring excessive user time would fail, and has advocated for large tech companies to derive 30 to 40 percent of revenue from services. Colony has emphasized the importance of CIOs and tech management in delivering customer-focused technology and has suggested that CEOs must become digitally literate to remain competitive.

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