Why Founders Should Prototype Before Pitching | Prof. Venkat
Indian founders building in AI β here's Prof. Venkat Ramaswamy's advice: Don't just show a pitch deck. Show a workingΒ ...
Senior Vice President of International, Resources Connection
Search every verified Venkat Ramaswamy interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Venkat Ramaswamy, a professor at the Ross School of Business at the University of Michigan and Senior Vice President of International at Resources Connection, has been active in discussing co-creation, AI, and startup strategy. In a 2025 podcast, he and co-author Krishnan Narayanan promoted their book "The Co-Intelligence Revolution," arguing that organizations and educators should shift from a "knowing it all" mindset to a growth mindset of learning, and that human intelligence is distinct from AI because it is grounded in subjective, lived experience. Ramaswamy also praised the concept of "jugalbandi" between humans and AI systems, citing an example of Indian developers building a WhatsApp-based tool for farmers to access government schemes in local languages. In a separate 2025 appearance, Ramaswamy advised Indian founders building AI startups to show venture capitalists a working prototype rather than just a pitch deck, noting that the process of raising funds and building a product is "getting compressed very fast." He stated that more successful startups are now demonstrating a prototype that investors can interact with, creating a "very different experience for the venture capitalist." Earlier, in 2019, Ramaswamy briefed media alongside Edelweiss chairman Rashesh Shah about asset funds, noting that insurance companies and pension funds, which have long-term horizons, are increasingly investing in India.
“So I would say something very simple, and let me give you the reasoning behind this which comes from what I'm seeing in terms of pitch decks.”
“In the old model startups would raise a round of funds and then build the product, but I'm finding more successful startups are building prototypes first because you can very rapidly build prototypes today.”
“The more successful startups, when they are going to raise, are actually showing a working prototype already β the venture capitalist can actually play with it.”
“I would urge people: you used to have a whole thing where you build the deck and then use the funds to build the prototype β this is getting compressed very fast.”
Indian founders building in AI β here's Prof. Venkat Ramaswamy's advice: Don't just show a pitch deck. Show a workingΒ ...
Prof Venkat Ramaswamy and Krishnan Narayanan talk about their just released book, The Co-Intelligence Revolution - HowΒ ...
Rashesh Shah, chairman and group CEO of Edelweiss Financial Services Ltd (EFSL) and Venkat Ramaswamy brief media aboutΒ ...
Perspectives on Global Climate Change Venkatachalam "Ram" Ramaswamy Hosted by the Great Lakes Energy Institute at Case Western Reserve University May 24, 2018 Presented by: National Academy of Engineering
We proudly present you our first keynote speaker: Venkat Ramaswamy - Top expert Co-Creation - praise by Tim Brown IDEO.
We proudly present you our first keynote speaker: Venkat Ramaswamy - Top expert Co-Creation - praise by Philip Kotler.
I'm wer ramaswami I'm a professor at the RW School of Business at the University of Michigan in an. Arbor when I uh have studiedΒ ...
Glimpses from Prof Venkat Ramaswamy's Seminar at IIMC Alumni Association Guruspeak on 25 November 2011.
Dr. Venkat Ramaswamy -- Professor of Marketing, Ross Business School, University of Michigan, Ann Arbor, USA and co-authorΒ ...
Venkat Ramaswamy at the launch of his book, The Power of Co-Creation.
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